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Walmart is one of the four most valuable brands in retail, according to a study by kantar.
Inflation has an impact on consumption and Dynata listed the countries where this figure has been higher than the rest of the countries.
Within Mexico the rate of inflation projected for this 2022 it is 6.81 percent for this 2022.
The CEO of Walmart revealed the curious product that sells very well during inflation and has led to changing consumer buying habits, regardless of their income.
The projection launched by the director of Walmartpart of a insight crucial and is the weight of inflation in the world market, where dynata placed to Spain, with a percentage of 76 percent; Canada, with 69 percent and the United States, with 69 percent also, like the countries where the rise in product prices has generated a greater impact on the consumer.
This warning, which places a Hispanic market at the top of the list of consumer-affected inflation, proves the opportunity at hand for brands and the role they must play in the way they are involved in decisions influenced by the economic situation, social, in general everything macro that is resented by the portfolio of those who buy.
Walmart and inflation insights
Walmart revealed consumer insights in retail during inflation and, like this chain, many other stores have given clues to the current economic phenomenon. The CEO of The Home Depotthe third most valuable brand in retail, according to kantarexplained in its latest financial report, that while the brand’s performance was positive, consumer behavior was resilient, in the midst of the inflation scenario, which it described as difficult.
The statement then made by the CEO of the chain of stores with products for the home, preceded what was declared by Doug McMillonthe strong man of Walmartwhich identified greater care in spending by the consumer and most importantly, he explained, there are decisions that the chain had to make.
“People really focus on prices now, regardless of income level,” he explained in an interview for CNBC, where he also acknowledged that the sale of school supplies has stood out this season and The product that has caught his attention due to the level of sales achieved is the men’s flannel shirt.
The retail consumer
The chance for you retail in inflation and hand in hand with the consumer has marked a discretionary expense, which Walmart It has already motivated us to stop buying products that represent a superfluous expense and categories such as food grow amid the phenomenon of high prices.
Given this, it is important to point out how important it is to understand the consumer and how, based on habits that have been defined in contingency and now in inflation, a new challenge is set in the midst of the economic situation that is being facedwhich is to work on the purchasing decisions that are standing out, such as the flannel shirts that men buy more or the importance of seasonality such as the return to school, where inflation has not prevented the sale of supplies from depreciating its value. experience and product offering.
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