Despite the complicated scenario that I paint, it hung for all brands, During 2020, Volkswagen managed to increase its indicator operating profit, which reached 10 billion euros.
Although the figure represented a 41 percent drop compared to the 16.96 billion euros it earned in 2019, the truth is that the company made a profit and did not record a loss.
The maintenance of the business can be derived from something more than the sale of cars. And we cannot waste what the little-known sausage business has left for the brand.
In 1973 the assembler acquired a farm to raise pigs in the area around Wolfsburg. From that moment on, he began to interfere in the field of selling sausage known as currywurst, which is precisely accompanied by curry.
This peculiar product, which attracts attention considering the turn of the German brand, has been more than a mere whim.
For example, 2015 was one of the best years for the company, selling about 5.8 million units of cars, but also about 7.2 million hot dogs.
Thus, strangely enough, it is a business that is progressing positively, especially internally, since the also known as Original Volkswagen Part, they are a hit with employees who consume them especially at night.
Meet the famous Volkswagen Sausages. ❤️ if you would like to try them. pic.twitter.com/Ceb8fkOPaU
– Volkswagen de México (@Volkswagen_MX) June 10, 2017
The truth is that, at least for domestic consumption, from this month the brand will say goodbye to this popular product as part of its efforts to reduce its environmental footprint.
And it is that as indicated by the company, now the plants that offer food to their employees will adopt a completely vegetarian menu in order to become a brand that is friendly to the environment and the welfare of animals from the inside.
Data provided by Volkswagen indicate that livestock is responsible for almost 15 percent of greenhouse gases, with the transportation industry accounting for 28 percent.
Thus, the German firm seeks to reduce its polluting emissions and the elimination of sausages is part of the process.
The menu of Volkswagen’s new vegetarian diet will be in charge of chef Nils Potthast, who seems to have implemented the new menu in 48 of the brand’s cafes.
“To date, more than 400 new recipes have been tested for all of our workers. The food we offer them will be much more contemporary and will bring health benefits to all workers, ”said Herbert Diess, CEO of Volkswagen.
Volkswagen’s move is in line with what has been done by hundreds of brands that have decided to add options such as silver-based meat to their portfolio to reduce their environmental footprint.
This trend has generated a millionaire business that could not be despised by Volkswagen. According to Euromonitor, the US market for meat substitutes will grow to 2.5 billion dollars during 2023.
According to Nielsen, vegetarians and omnivores seeking to reduce their consumption of meat protein account for 98 percent of buyers of these substitutes.
In this way, there are more and more proposals in the market that try to satisfy the needs of these segments; And although we have seen a radical change in many business models to adapt to new consumer trends, the truth is that local businesses, such as Monty’s Good Burger, which uses between 75 and 80 percent less environmental resources for production of their food – seem to have better results than the large companies that from their dominance are trying to conquer a new sector.