Like every year, the trendhunters of Pantone Color Institute reveal the color that will be a trend for the entire season. They get it from very complex studies and research time. Furthermore, it is extremely important various industries they use it to plan in advance their new products and collections, which will later be released to the public. On this occasion, the “Color of the Year” is the new tone Long live Magenta 18-1750. Know it!
The Color Institute describes Viva Magenta as a hue that vibrates with energy and vigour. It is a pantone rooted in nature that descends from the red family and expresses a new sign of strength.
Furthermore, the color is powerful and empowering and welcomes each and everyone with the same zest for life and rebellious spirit.
“In this age of technology, we seek inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by cochineal red, one of the most precious dyes in the family of natural dyes, as well as one of the strongest and brightest in the world. ”, commented Leatrice Eiseman, executive director of Pantone.
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