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Toms celebrates the opening of its flagship store. As part of its expansion plan, after the formal arrival of the brand in March of this year, TOMS celebrates the opening of its flagship store in Mexico, where it exhibits its variety of products with the classic seal of comfort and sustainability. The boutique, of little more than 150 square meters, is located in the heart of the Roma neighborhood, in Colima 143, a key space for the fashionista market, but also for the public that takes special care in choosing environmentally friendly garments. , from the materials to its manufacturing process. “The freshness, dynamism and naturalness of TOMS It is what you breathe from the first step in the store, where although a tribute and special space is paid to the espadrilles of the house, it also allows us to exhibit another range of products that have the same level of comfort. and quality, so we know that it will be a great surprise for our public”, says Rodolfo Martínez Vera, Marketing Manager. (PROMARKS. The soles lined with jute or soft and light rubber of the brand’s emblem footwear, which to create an espadrille are covered with textiles of all colors and patterns, is the product that TOMS lovers recognize anywhere; however, in this flagship store, Mexico will also receive a wide variety of silhouettes such as platforms and ankle boots on trend and suitable for walking without getting tired, while for them there are lines of sneakers and dress shoes to complement the outfit on any occasion. “For us it marks a milestone because, as in other countries, visitors will be able to see a large part of the global catalogue, both in the categories for women, men and children, in a single space and with the same prices as in the rest of the points. Our portfolio will undoubtedly surprise you with marshmallow-type soles and trendy mid-lows that do not lose that executive touch, but are ultra-trendy”, communicates the spokesperson. The boutique, which each season receives It will display the novelties of the brand, it shows a minimalist interior design, ad hoc with the firm, between plants that coexist with footwear, neutral tones and ranges of pastel touches and vibrant colors, which allow you to enjoy the comings and goings of the streets from the inside. In addition, to have a better approach with the products, it is attended by TOMS ambassadors, who know in detail from the production process of the piece, to each of its components, and obviously the top of each season. The TOMS flagship store in Mexico is now open to the public. Its opening hours will be at 11 in the morning; from Monday to Thursday it will close at 8 pm, Fridays at 6 pm and Sundays at 7 pm.
GAMERGY World is here: the app that takes you to the gamer event of the year. Visitors to GAMERGY Mexico presented by Telcel, the face-to-face esports and video game event that arrives in Mexico City on August 26, 27 and 28, will be able to start enjoying this meeting with GAMERGY World. The passion for gaming can be lived regardless of the place or the time. It is a social experience, available for Android and iOS, in which they can play, explore and interact, anticipating the experience of the face-to-face event of GAMERGY Mexico presented by Telcel and which can be easily accessed through a simple registration. and totally free through the application. On the occasion of the arrival of GAMERGY in Latin America, GAMERGY World has three maps, corresponding to the four events that will be organized throughout 2022: Argentina, Mexico, and Spain. Before the next face-to-face celebration of GAMERGY, the map inspired by Mexico will be enabled from Monday, August 15. The first 500 people to complete the Escape Room: Templo de la Buena Muerte will receive a free 3-day subscription to GAMERGY México presented by Telcel. The subsequent ones will get a 2×1 promotional code also for the 3-day pass. The great city of GAMERGY was designed with monuments and emblematic places of the respective countries. The three maps have different thematic neighborhoods, personalized rooms, gamified experiences, stands of well-known brands, fun missions, a multitude of achievements and mini-games to compete. It is a living world that will bring new updates, surprises and content. In GAMERGY World, players can freely express themselves within the metaverse through the creation of custom avatars. The world of GAMERGY is full of items to collect, as well as themed rooms for visitors to explore. There are even arcades and mini-games available to compete, battle and win, either solo or as part of a clan. There will be more to see and experience at GAMERGY Mexico presented by Telcel, the event organized by GGTech Entertainment and IFEMA MADRID. Fans will be able to share in a unique way with other people who have the same hobbies. Tickets are now available here.
Hendrick’s Absinthe arrives in Mexico. The great Master Distiller and creator of Hendrick’s Gin surprises the world again with Hendrick’s Absinthe, the new and unusual expression that enriches the universe of premium gin. Hendrick’s Absinthe arose in the Cabinet of Curiosities, where Lesley Gracie safeguards a wide collection of botanists, including some plants that she collected as a child, because from a very young age she showed an interest in herbalism, which has taken her to unimaginable limits, investigating and experimenting to achieve exceptional formulas. Hendrick’s has led the way in cutting edge and innovation, offering extraordinary limited edition expressions that become true treasures for fans of the brand. Absinthe is definitely Hendrick’s, but it’s not a gin. It is a drink inspired by the spirit of poets, novelists, painters and dreamers, made for those who defy limits and conventions. It is an unusual infusion of anise and wormwood created by Master Distiller Lesley Gracie, who chose to reimagine all the possibilities of these ingredients, adding seven botanicals, including rose and cucumber. The result is a light and refreshing elixir, intriguingly delicious, spectacularly smooth and sweet. A super-premium botanical distillate that is accessible and eminently mixable. Lesley Gracie has always believed that star anise is one of the most important botanicals in the world and had been experimenting with it and wormwood for some time, until she came up with this extraordinary formula created for a modern, curious and food-loving consumer. the cocktails The alcohol has been bottled at 48% ABV, a lower percentage compared to many traditional absinthes at 70% ABV, so that it can express its nuances of botanical flavors and be enjoyed in a variety of ways. To present such a spectacular liquid, an equally special container was required, so she opted for a transparent bottle, to show the clarity of the surprising distillate. The design is completed with the iconic Hendrick’s signature diamond label. This is a limited production that will only reach the best bars in the world and consumption centers selected for the great sensory experience they offer their visitors, curious consumers of cocktails. In Mexico City it can be found at: Parker & Lenox, Milan 14, Colonia Juárez; Bruges, Rio de Janeiro 56 Local B, Roma Norte neighborhood; Maison Artemisia, Tonalá 23, Roma Norte neighborhood; Hanky Panky, Turin 52, Juarez neighborhood; Handshake, Antwerp 65, Juarez neighborhood.
Margules celebrates 30 years of its flagship amplifier. Margules Group, a brand dedicated to the creation of high quality audio systems under a design philosophy focused on generating sound experiences connecting with human emotions, presents the limited edition U-280 30th anniversary amplifier. The technological innovations made to this iconic amplifier become the prelude to the celebrations for the 95th anniversary of MARGULES, which through four generations of engineers has challenged the limits of audio to transform it into tangible moments. Innovation and design have marked the trajectory of Margules Group since its foundation in the second decade of the 20th century; a family brand that elaborates high-value products in detail and with ANA® (Neuro-Acoustic Alignment), as faithfully represented by the U-280. ANA® is the MARGULES design philosophy, which includes a series of technologies and implementations based on immediate and nearby sounds, creating a link between them and the human being. This provides realistic sound with low distortion and accurate harmonic reproduction that is processed by the brain as part of our reality.
Visa reaffirms its commitment to FIFA Qatar 2022. The FIFA World Cup Qatar 2022™ will bring the excitement of football to fans around the world in just 100 days. Visa, the Official Payment Services Sponsor of the FIFA World Cup™, will continue to facilitate experiences that bring people across the Latin American and Caribbean region closer to the games in Qatar. Visa has been a Global Sponsor of FIFA since 2007 and as the Official Payment Services Partner of the FIFA World Cup™, accompanies football fans at the sporting event that has the power to connect people around the world to through a common passion. “At Visa, we are proud to be an official sponsor of the FIFA World Cup™ and to be part of the excitement that takes place every four years, both in the stadiums and accompanying the matches from the different regions of the world, and especially from the our“, commented Dario Cutin, Vice President of Communications for Visa Latin America and the Caribbean. “Our alliance with FIFA gives cardholders the opportunity to live unique and exclusive experiences that bring them even closer to the sport. Together with our issuing partners and merchants, we are running innovative campaigns that bring fans in the region closer to having opportunities to attend the FIFA World Cup Qatar 2022TM”. As part of its commitment to connecting the world to build an open and inclusive economy, Visa seeks to continuously innovate to make it easy for everyone to pay fast, secure and convenient. Contactless payment technology (contactless or Tap to Pay), for example, enables a fast and convenient way to pay for purchases or everyday routines. As of June 2022, about 45% of all face-to-face payment transactions made with Visa credentials in Latin America and the Caribbean were made with contactless technology. This technology, which will be present at the 2022 FIFA World Cup™, will add convenience and security to the experience of fans who will travel to Qatar to experience the games more closely. As of June 2022, 78% of face-to-face transactions with Visa credentials in Qatar were made using contactless technology. Throughout the course of the FIFA World Cup™ in Qatar, attendees will have the opportunity to learn more about Visa’s technologies and innovations and participate in interactive experiences. Visa is constantly developing new payment technologies in pursuit of creating the best fan experience and making experiences at FIFA events fast, secure and convenient, so fans can focus on the games and experiences.
Amancio Ortega reinvests 93% of the Inditex 2022 dividend. The founder and maximum shareholder of Inditex it has invested 1,605 million euros with a latest acquisition in the United States for a logistics platform operated by Fedex for 34 million; therefore, at that rate it would add 93% of the dividend it will receive this year from the textile group. A large part of the dividends that Ortega receives are reinvested through Pontegadea in real estate assets and diversifying into renewable energies or telecommunications.