Visa launches an immersion program to help creators build their business with NFTs

Visa launches an immersion program to help creators build their business with NFTs

Visa announced the official launch of the Visa Creators Program, a year-long mentorship and product strategy program for entrepreneurs working in art, music, fashion and film who are looking to accelerate their small business through via non-fungible tokens, or NFT. According to Visa, The goal of the Creators Program is to gather a global cohort of digital creators and empower them through blockchain technology education and NFT trading.

Originally announced in October 2021, the program’s first Visa Creator is Micah Johnson, creator of the Aku World NFT community.. Johnson is a former professional baseball player who retired after multiple injuries to become a visual artist in 2018. The NFT character Aku is a young black astronaut who has grown to ink his own film and television deal and is considered the first piece of NFT art to digitally travel to the International Space Station.

Johnson’s art has been sold for a total value of 6,178 ETH, or approximately $20.9 million, according to CryptoArt at the time of publication. It joins the global payments giant’s inaugural class of content creators and gig economy workers who are already participating in NFTs. Potential candidates must apply and be selected to participate.

Cuy Sheffield, head of cryptocurrency at Visa, said in a statement that “NFTs have the potential to become a powerful accelerator for the creator economy.” He added that the Visa Creators Program is his way of helping “this new breed of small and micro businesses take advantage of new media for digital commerce.”

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In addition to the mentoring and community aspect of the program, other benefits, according to Visa, include opportunities to network with Visa’s network of clients and partners, as well as access to thought leaders in the Web3 space.. Participants will also receive a one-time stipend to help launch the next phase of the company’s business plan.

The Visa Creators Program demonstrates the company’s commitment to the credit card giant following the acquisition of a $150,000 CryptoPunk in August, the launch of its Universal Payment Channel interoperability project, and the success of their cards compatible with cryptocurrencies.

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