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The keys to political marketing are research, strategy and political communication.
A control judge of the North Prison imposed precautionary measures on Sandra Cuevas, Mayor of Cuauhtémoc.
Social networks have become the communication window for almost everyone in the world. Through these platforms, users express themselves and even cancel the trends, or the topics that are on the table of the day, as is the case of the announcement that was revealed this Monday about the mayor of the Cuauhtémoc delegation, Sandra Cuevas who has been suspended from her position as Mayor, for the possible commission of crimes of theft, abuse of authority and discrimination.
The popularity of this policy has always been linked to social networks, since it has sparked controversy on these platforms, being the last at the beginning of this month when he allegedly threw balls with 500 pesos bills from the balcony of his office.
According to the European Postgraduate Center (Ceupe), political marketing is defined as a system heterogeneous set of theories, practices, methods and techniquesthat helps political organizations understand the electoral market and operate more effectively within it”.
It also details that its keys are research, strategy and political communication..
In that same order, specialists point out that among the main advantages of using this type of strategy is the construction of a community, a notorious presence in the minds of citizens., and other characteristics with which it is sought to reinforce an image before the community or the chosen public.
In Mexico there is data on the amounts spent to carry out this type of marketing. The General Council approved in an ordinary session the amount and distribution of public financing for campaign expenses in political parties with accreditation and registration with the IEPCwith the PAN having access to 3,328,292.05 pesos, the PRI to 7,021,329.49 pesos, the PRD 3,223,983.60 pesos, among other recognized parties.
But with the digital age, this type of marketing has benefited more from the exposure and viralization of politicians in the face of the digital pulse.
Users “cancel” Sandra Cuevas
Again the name of Sandra Cuevas is a trend in social networks, politics has managed to maintain controversy in the face of the digital pulse who this time canceled it and they applauded the decision to suspend her position as mayor in Cuauhtémoc.
It was recently announced that a control judge of the North Prison imposed precautionary measures on Sandra Cuevas, mayor of Cuauhtémoc, for which she will be suspended from her activities as mayor, she cannot leave the country and she must go to sign every two months.
The capital prosecutor’s office reported that it charged four public servants, including the mayor of Cuauhtémoc, Sandra Cuevas, the crimes of theft, abuse of authority and discrimination.
Faced with this news, Internet users did not wait and applauded the action of the capital prosecutor’s office, sharing memes and comments on the subject.
The digital conversion has helped to position itself in the second place of trends on Twitter the name of Mexican politics, with more than thirteen thousand tweets.
Me finding out that Sandra Cuevas is suspended from her position in Cuauhtémoc pic.twitter.com/RsqbvAmIU5
— Tania (@tania__rd) March 14, 2022
Sad about Sandra Cuevas, we will no longer have a red carpet this year. pic.twitter.com/qxdycJfGIp
— Leͥgeͣnd (@venceslav) March 14, 2022
This is how the criminal of Sandra Cuevas looked after her temporary suspension as mayor…🤭😂😂 pic.twitter.com/YN3Bd9KSx7
– The Northern Catrina 2 (@catrina_nortena) March 14, 2022
A judge has just suspended the political rights of Sandra Cuevas until her next hearing.
He has precautionary measures and will not be able to leave the country. These are the criminals that Va por México tolerates and supports. pic.twitter.com/tg22SGNGPZ– Javier Madero (@javiermaderon) March 14, 2022