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More and more people consider that the consumption of toys is a safe bet as an investment in the future.
LEGO is today the most valuable toy brand in the world, surpassing brands like Mattel and Hot Wheels.
collecting is increasingly seen as an investment rather than a consumer whim. For collectors, the purchase of products is not reduced to simple fanaticism. What does this mean? Although it may not seem like it, many of these items can be worth a fortune in the right hands.
The brand LEGO It has a large number of content creators around it, who continue to position the brand without necessarily having to invest in advertising.
LEGO and the culture of collecting
A Statista study titled “Ranking of the ten most valuable toy brands in the world in 2022“, throws that LEGO It is among all these brands, the one that has the most value on the market, a fact that makes many of its characteristic sets and minifigures quite likely to be collectible.
Also worth mentioning is the work of other brands like Hot Wheels, which feed this practice. The car firm, with its more than 50 years, has managed to connect with its fans.
They have become one of the most important niches for collectors in the world, partly due to the new licenses that are achieved over the generations, highlighting the inclusion of products from Mario Kart, Star Wars and Fast and Furious. This same business strategy is followed by the LEGO brand with Marvel and Star Wars sets, among others.
To mention another example, cards from the game of Pokemon TCGturns out to be one of the best positioned in this branch.
Highlight the value of the first existing card of Charizardsince a copy of it was sold on March 4 by Heritage Auctions at 336 thousand dollars.
That said, some experts view buying and selling preserved toys as an excellent investment for the future.
According to what the collector of the Ancient Mexico Toy Museum, Roberto Shimizu, toys can be cconsidered as an investment by virtue of the fact that they are objects of a temporary value. Its subsequent price corresponds to the importance of each individual product taking into account different factors. Therefore, an element can become more expensive or cheaper as appropriate.
Finally, with the explosion of social networks, some content creators take advantage of these media to share their collections.
A YouTube collector by name Minifigs and Bricks has shared its loyalty to the LEGO brand, constantly showing content around it. In addition to that, she shares reviews of complete sets from the brand, showing her love for block toys.
In a video he shows one of his collections that includes all the figures of the license of marvel in lego that the brand has officially launched to the market, being one of the few Spanish-speaking content creators of the brand that can boast of this.
This is the video showing the LEGO Marvel collection from 2002 to 2021:
In addition to this, the user is active on the TikTok social network, where constantly shares “customs” of characters and people that users propose, highlighting the creation of personalities Vinicius Jr and Karim Benzema, Real Madrid footballersthe comedian Franco Escamilla and the streamer Staryuuki, among others.
Likewise, it solves some doubts of the fans of the brand, sharing rare minifigures with unique molds and very specific characteristics. He stands out as a content creator for consistently displaying the price of most of the LEGOs he reviews and for sharing the price of one-of-a-kind figures from events like the San Diego Comic-Con.
Here are some of his featured videos:
@minifigs_and_bricks Reply to @pablovelez8208 #johnnydepp vs #amberheard #piratesofthecaribbean #jacksparrow #acuaman ♬ Pirates Of The Caribbean – Main Theme – He’s A Pirate – Geek Music
@minifigs_and_bricks Reply to @nosonjuguetes #Darkclaw in #Lego !! #batman #wolverine #thebatman #marvel #dc #fyp #viral #comics #talentoktok ♬ The Batman – Michael Giacchino
@minifigs_and_bricks Reply to @sqm1rm #charlesxavier in #Lego !! #X Men #wolverine #drstrangeinthemultiverseofmadness #laity #fyp #viral #minifigs_and_bricks #marvel #drstrange ♬ X-Men The Animated Series Main Theme (From “X-Men The Animated Series”) – Geek Music
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