Adidas for its part noted that its ads “show how diverse breasts are” and therefore how important the right sports bra is. Condition that is usually a common mistake in the choice of this garment in many women.
In the words of a spokesman for Adidas in the United Kingdom, he said that he proudly supported the message that he continued to display on his website. The tweet was published in February with the words: “We believe that women’s breasts of all shapes and sizes deserve support and comfort. That’s why our new range of sports bras contains 43 styles, so everyone can find the right fit for them.”
The two posters featured similar cropped images of 62 and 64 women and read: “The reasons why we didn’t make a single new sports bra.” For its part, the advertising watchdog received 24 accusations that the use of nudity in the ad was unnecessary and objectified women by sexualizing them and “reducing them to body parts.”
On the other hand, there were people who contacted the brand directly to ask if the posters were suitable for display where children could see them. Complaints were also filed on Twitter, although the social network stated that the publication was reported by users, but it was not detected that it violated its terms of service.
Adidas UK stressed that its images sought to “reflect and celebrate different shapes and sizes, illustrate diversity and demonstrate why custom support bras mattered.”
They were also cropped to protect the identity of the models and ensure their safety, adding that all participating models had volunteered to be in the ad and supported its goals.