While the world of VTC collapses around the large mobility platforms -at least in the regions where their activity has not yet been regulated-, the companies continue trying to retain its users of the thousand and one possible way. In this case, it’s Uber’s turn, which has just announced Gift Cards in its application.
It is a classic in lifelong shops, but now it transcends mobility applications. According to the technology, it is a business model that seeks third parties to give away services within the company’s ecosystem. UberX, Black, Van, Comfort, Pet, Green –which is positioned as the company’s largest commitment in Spain–, as well as the shared mobility services with which Uber has an agreement –in the case of electric scooters and bicycles. Lime–. Additionally, it also allows you to make gift cards through any of the services offered Uber Eatsboth to make purchases in shops and supermarkets, as well as to order at home or go to a restaurant.
With a validity of one year, the remaining amount of the purchases in case they do not reach the complete gift will remain in the “piggy bank” of the application.
Uber goal: more users
Uber Spain data, at least by division, is confidential. In total, the companies in the mobility sector only publish general figures in a race to win the attention of new customers.
The years of the pandemic were a shock blow for these companies. Recording record figures before covid, they went to practically zero activity during the most serious moments of confinement. In the case of Uber, his rescue board was precisely Uber Eats. The sector delivery, considered an essential service, expanded its business in a way never seen before. Now it seems to go through low hours. The high operating costs caused by a Rider Law, which it seems that nobody is taking seriously, and the inflation that leads to a reduction in spending on leisure by family economies are hard blows that companies in the sector are trying to manage.
The Uber Gift Card has a double edge. On the one hand, it is a marketing activity for the company, but it is an indirect way of attracting new users. It is not necessary to be registered to receive the gift, it will simply remain in the mail. It is a quick way to attract new customers who, sooner or later, will have to become users to redeem their bonus in one of the platform’s services.