Uber México has become an example of how important advertising is as an income channel for a business, now that the platform already shows campaigns from brands like Sabritas in its application, thereby proving the value of its platform, not only as a provider. of a service, now as a means of communication.
The medium continues to diversify and now we find out that apps are the new medium to be used in communication between brands and consumers, in a scheme that does not disappoint in innovating in the creative construction of the message, as we have seen with retail media, a space which has become one with a proven ability to display commercial messages, to determine brand results.
To understand the reasons why the Internet is used, the “Mobile Travel Trends 2019” study revealed that 40 percent of surveyed users did so because of the characteristics it has and are not found on a web page, a 32 percent said they did so because they can receive offers, notifications, and updates.
Advertising in Uber Mexico
Advertising through applications consolidates this medium as one of great effectiveness in the market, where we see an interesting exercise that is the activation of messages, which help to understand a very important element and that is the influence that advertising has reached in the market. value of advertising activations.
In recent days, Uber announced that its app would begin to display ads as a measure to take advantage of the user base they have, an action that has become recurring in the market where we see very important media activity and is confirmation of sales teams around the space that we ordinarily consult and that has become a task to take on challenges that stand out for a key element and that is the opportunity to convert the user into an audience for campaigns.
After Uber’s global announcement, the app in Mexico made the decision to start advertising campaigns and the first one we saw in its app was for Sabritas in a singular measure that has been to promote Cornershop, ensuring that the app has special promotions to consume snacks during the World Cup event that takes place in Qatar.
The guideline is an interesting action with which Uber promotes its brand ecosystem at a time when it becomes essential to understand consumer purchasing power and how relevant a brand has become to communicate with the consumer.