Food delivery had a clear growth in the daily life of digital consumers during the pandemic.
85 percent of employees do not feel identified with their company.
Employer branding is a powerful tool to increase the presence of a brand and attract future talent.
A user on social networks has shown a Uber Eats brand kit in Japanenvying the gifts that he does not receive as a member in Mexico.
The food delivery apps They have become part of the daily lives of millions of digital consumers, who have found in these platforms a good way to continue tasting food from their favorite restaurants, even in times of pandemic and social isolation, managing to represent exponential growth for these brands around the world. of all the world.
According to the Statista study where it shows the revenue from fast food delivery through the internet worldwideDuring 2021, deliveries to consumers through digital platforms managed to record profits of up to 79,608.1 million dollars, while deliveries to consumers through restaurants represented 71,917.8 million dollars, figures that are expected to continue growing for the next several years, proving that this industry has earned the respect it deserves from consumers.
Despite this, although these brands were in charge of considerably helping the economy of those restaurants that opted to integrate delivery, it is also worth emphasizing that some other people managed to find a good way to increase their income in the delivery world. , either as a job for a couple of hours or even as a full-time job, where these brands equipped their partners with their characteristics and large backpacks to be able to carry out their deliveries that at the same time managed to promote the brand around the world, being a good one branding strategy by them.
A user on social networks has shared the kit that Uber Eats from Japan sends to its partners, a clear branding strategy by the company so that its employee continues to promote the brand; however, this gift has caused some envy or disagreement towards a Mexican partner, who would like a similar uniform, face mask and cell phone holder, but in Mexico.
@UberEats_mex when Uber doesn’t give us anything in Mexico, not even a backpack, much less things like the photo…
Only in Japan 😔
And I guess the United States. pic.twitter.com/qEh5U1oukA– ANGEL HERNÁNDEZ (@EL_PACHAS) March 25, 2022
East Uber Eats kit from Japan has caught the attention of the Mexican partner, who would also like to receive a similar gift from the brand and at the same time strengthen its branding in Mexico (in addition to increasing employee loyalty towards it); however, this would entail a considerable monetary investment on the part of the company that they may not plan to implement, at the moment.
According to a Gallup poll, the 85 percent of workers do not feel committed or identified with their companypartly because they do not have a solid corporate culture that makes them feel really connected with its objectives, a fact that can be avoided with some small, but significant actions.
We have an example of this with the welcome kit offered by brands, as well as Hershey’s with your new employees, raising their level of loyalty from the beginning; however, there are other simpler ways to strengthen corporate identity with a brand, if we pay careful attention to detail.
Other companies have shown that small actions can elevate an employee’s experience with their brand, as was the case when a worker was infected with Covid and the CEO of the company chose to send him a letter written in his own handwritingaccompanied by some gifts from the human resources area, thus enhancing your experience as a collaborator.
Both facts managed to attract the attention of Internet users, who positioned the companies as good places to work, demonstrating that employer branding strategies they are effective enough to improve the image of the brand before its workers and even future followers.
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