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Dara Khosrowshahi’s confession about how the CEO of Spotify recommended him to be CEO of Uber, shows us what relationships are like in corporate spheres.
Knowing of a CEO who got the job on the recommendation of a billionaire is also an example of how to carry out talent management and the importance of relationships.
This case warns us of how valuable it is to know how to maintain relationships and the quality of these.
Uber is one of the leading companies in the market and the capacity of this company has been greatly triggered by the talent it has and that it has given to personalities like its CEO, Dara Khosrowshahia unique voice in the market, where its authority for the value of what is shared stands out.
So valuable are the CEOswhat studies like “Global 500 2022” published a list of the best CEOs, based on the Brand Guardianship Index.
At the head of the document is Satya Nadellaof Microsoft with a rating of 88.3 and is followed by Tim Cook (Manzana) with 87.6; jianjunwei (Great Wall Motors), 85.9; Huateng Ma (Tencent), 85; sundar pichai (Google), 83.3; Shantanu Narayen (Adobe), 82.5; Reed Hastings (Netflix), 82.1; Jensen Huang (nvidia) 81.1; Marc Benioff (salesforce), 80.2 and lisa su (AMD), 79.3.
corporate confession
The CEO of uber, Dara Khosrowshahi, revealed what the corporate world is like and confessed that he almost did not accept the offer to become the chief executive officer of the famous travel app, from where he has achieved very important leadership in the business world. He would not accept the position, until daniel ek, CEO of Spotify and one of the richest men in the world, confessed to him in a conversation that he had recommended him to the board of shareholders of uberso they would hire him, so he asked if they hadn’t marked him yet.
“Daniel looked at me with his cold Scandinavian eyes and said: ‘You know, Dara, since when is life about being happy? It’s about having an impact. You have to make an impact,” Ek explained to him in response to the argument he made about how happy he was at Expedia as CEO and his reluctance, for this and other reasons, to accept the job at Uber.
The next morning he called head Hunter and in August 2017 his arrival at the company was announced, where he has remained one of the most valuable personalities in the industry, due to the opinions he has carried out in the business world.
This confession helps us understand how the corporate world moves and the capacity of this market through personalities that play a key role in how they help these companies to interact with consumers and distinguish themselves in the market.
We saw an example of this with Satya Nadella, CEO of Microsoftwhen he opened up about the massive layoffs that were carried out in the company and revealed what the CEO of a technological giant with directors of multimillion-dollar companies, assuring that the common thing in these times is the optimization that they seek in their spending, that is, they are doing more with less in their companies, due to inflation and the spending they made during the contingency health, where the rule that many applied is that the greatest investment in digital and marketingbetter profits they would obtain.
If we see the common of these two cases, where we discover the weaving and management of the corporate market, we find the ability of a brand to be transcendent from its senior management, so that in addition to making decisions, these public figures are image extensions of the companies they run.
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