Nowadays Twitter accumulates 436 million active users worldwide.
Its virtues are that it allows knowing what is happening in real time and has also given people the power to write about their environment.
For brands it is useful because it not only allows you to create advertising campaigns but also to increase your digital prestige.
The communication of brands with users remains in constant transformation. The best example can be seen with social networks, which have seen growth that has not stopped to date. In fact, there are some options like Twitter that work to know the trends of the moment and today they are of great help for creators .
The space where digital conversations begin
On this topic, as part of the National Congress of Digital Marketing organized by Merca 2.0 magazine, the panel was presented #TwitterTrends . One of the objectives was to talk about the relevance of this tool for companies and publicize their work .
In that vein, according to Statista, this platform created by Jack Dorsey accumulates 436 million active users worldwide . Thanks to this figure, it has established itself as one of the most popular on the planet.
One of the main objectives of Twitter it is encourage instant communication without intermediaries . In this way it is now possible to know what is happening in real time and it has also given people the power to write about their environment.
From this situation, Almudena White who Head of Agencies Mexico, had to a fundamental characteristic of this social network is that people are more expressive . In addition, it also stands out because it promotes “look at this”, while other social networks focus on “look at me”.
Regarding brands, he stated that it is a tool that has its reach to increase its audience. Understanding trends is the best way to know your audience and know what they should post .
For its part, Omar Schoijett who is Head of Advertising Mexico, stated that the ideal time to create campaigns in Twitter is when they have something to say . This option ranges from a new product to a message.
How to turn a message into a business?
He also stated that one of the virtues of Twitter is that it is a social network where creators perfect themselves in entrepreneurs . Many people have started posting content that is engaging and grabs the attention of the audience. If they persist and devise a correct strategy, they can create their own businesses.
While Almudena added that this social network also helps companies to have greater awareness and social responsibility. Showing concern for the problems in your environment is another way of capturing an audience.
While the speakers added that it is an opportunity for brands because today people are more demanding. So much so that some recent examples such as the movement #BlackLivesMatter They are perfect examples of ideas that emerged in the digital environment and managed to transcend the everyday plane. .
With this in mind, T witter It is a tool that companies have at their fingertips and should take advantage of . It is not only useful to create advertising campaigns but also to increase digital prestige.
With information from Rodrigo Rojas.
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