- The first quarter of 2021 represented for Twitch to reach 17.5 million active users worldwide
- Originally designed for the “gamer” sector, Twitch is thinking of expanding its range of content to reach more audiences
- Given this growth of Twitch, brands can take advantage to design their strategies in order to conquer new consumers
Twitch has been experiencing a very interesting growth in the number of its users since the arrival of the pandemic, reaching, today, the point that it is positioning itself as an important platform for brands and their marketing strategies.
At this point in the pandemic we must recognize that our lives have changed and will change significantly in the way we deal with reality. Social interactions will be different, our preferences as consumers will also change and, above all, our relationship with technology and social networks will change.
Today, with the world in emergency and with the global population (almost in its entirety) unable to get out as it was before the pandemic, technology made things a bit easier and has allowed life to continue to take place in a “New normal”, at home and performing our operations (work, shopping, entertainment) from the comfort of a computer or mobile device.
As we have seen (and reported) lately, social networks such as Facebook, Instagram, TikTok, among others, saw their numbers grow considerably since last year, when the appearance of Covid-19 was made official throughout the world.
The confinement derived from the pandemic led to seek, first, new ways to restore daily life, but also to seek entertainment alternatives, since one had to be at home. This is how, for example, TikTok and Twitch, each in its range and with its own users, started a very important rally.
According to data from Streamlabs and Stream Hatchet, Twitch figures increased 16.5 percent during the first quarter of 2021, reaching 17.5 million active users, reaching an all-time high with 6,300 million hours viewed. . This data outperforms both YouTube Gaming Live and Facebook Gaming.
At first, Twitch was more oriented to eSports content, but now things are changing and the platform seeks to reach other types of content and, consequently, to other audiences, expand its possibilities in order to monopolize more advertisers.
Today much of advertising revolves around the use of social networks, even more and more we see how brands are associating with more influencers to reach a greater number of audiences, mainly, hoping to conquer the sector of Generation Z.
For this reason, applications such as Facebook, YouTube, Instagram, TikTok, Twitter, Snapchat, among others, are adapting to the trends that dictate that, as a result of the pandemic, eCommerce or online purchases are gaining more ground and this is where brands are designing their marketing strategies.
Within this panorama, Twitch, which is reporting a significant increase in its numbers, wants to be part of the vision of companies in their strategies. Since 2020, the platform has been increasingly placed with more users.
The advantage that Twitch offers is in its own live content, which, even, platforms like YouTube are imitating in order to offer more options to brands and their content creators.
The Twitch trend is up and, according to reports, this will continue as the platform expands its content and, therefore, its audience -its users-, which would be a great window for companies and their campaigns. advertising and / or marketing.
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