Creativity took hold of a tweeter, who, through a poem, decided to narrate her experience with Oxxo and, with it, “arrow” the brand.
Undoubtedly, creativity is a gift that we all have, but some manage to develop it better and, with the passage of time, they refine it.
Nowadays, thanks to social networks, sharing this type of talent helps a lot to build an image or reputation before the community of users on the network, a place where, on a regular basis, we see cases of complaints, complaints, claims and others. scenarios that, sometimes, should be let go.
However, from time to time a tweeter, a youtuber, a tiktoker or an instagramer emerges who focuses their creativity on something worthy of being shared and/or pointed out.
In this way, Twitter, on this occasion, has been the platform of a user, who calls herself @brandy_concafe, who showed her creativity by writing a poem for Oxxo.
It is not a writing where you express any complaint or claim, but quite the opposite; It is a text in which, very much in his own way and style, he tells how Oxxo has kept him company during his daily life.
This poem is even available on the site slocotidiano.com and, among what can be read, is the following sentence:
“Because as long as the Oxxos exist
the poets of Mexico
They won’t starve.”
Of course, the brand, through its Community Manager, has not let the publication go by and, as a token of gratitude, decided to give him some coupons to “enjoy and share”.
Happy because people like Oxxos just like me
tkm @Tiendas_OXXO ?? https://t.co/qREEe5seEj– Ariatna with T 🙂 (@brandy_concafe) January 25, 2022
And we love you! We share some coupons to enjoy and share: https://t.co/ZKqvU6qTfs ???
— OXXO Stores (@Tiendas_OXXO) January 25, 2022
Oxxo is one of the most popular stores today. According to data from February 2020, the convenience store chain was the company with the largest number of branches for the collection of remittances in Mexico, with a total of 19,146 establishments. For its part, Farmacias Guadalajara occupied the second position, with less than one eighth of the number of Oxxo branches.
Little by little, for several years, the brand has been displacing traditional grocery stores and the number of establishments is increasing as time goes by.
We must not forget that we live in a society (a global society) used to living based on what happens on social networks.
From this perspective, platforms such as Facebook, Twitter, Instagram, TikTok, Snapchat, among many others, are very useful for users in many ways.
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