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Lourdes Mendoza, who recently participated in an El Financiero program, posted a message on Twitter about a piano that appeared months ago at the AICM
The activation led the driver to question how she had gotten to the airport, but its content ended up disappointing.
Just a critique on social networks against a piano which was installed in AICMcheck that social media posting rules are sacred and the followers of famous accounts like that of a host of El Financiero, do not forgive when they break.
It all happened after Lourdes Mendoza, with nearly 200,000 followers on Twitter, criticized the installation of a piano in the Mexico City Airportwhere users are asked to make use of the instrument as a way to demonstrate their talent.
The driver had the idea of questioning who had made some kind of “negotiation” to be able to install her piano in one of the most controversial air terminals in Latin America and where the cost of rent per square meter has reached 500 dollars a monthas revealed by a projected figure of Fumisa by El Financiero.
Mendoza is known for being involved in statements by Emilio Lozoya, who claimed that the federal government headed by Enrique Peña Nieto gave him luxury bags (Chanel) as a gift; Today she has earned a detailed observation of the posts that she makes on her networks, where she is the object of all kinds of criticism.
The action on social networks carried out by this well-known news anchor, check the capacity of the networks and the reach they have, as well as the rules that should not be broken on these platformsas proven by the 232 comments on his post and more than a thousand reactions to it, this at the time of consulting said publication.
Within Twitter, a study of GWI found that the top types of content on Twitter are informative (55 percent), relevant (39 percent), and engaging (36 percent).
If you thought you had seen it all @AICM_mx of Carlos Moran is that he had not seen that now, to further reduce space, there is A PIANO in the boarding rooms. Whose is the new business? @SCT_mx 🎹 pic.twitter.com/caawo1apao
– Lourdes Mendoza (@lumendoz) June 27, 2022
The creation of content on social networks has become a task based on very simple principles, which recommend what to do and what not to publish on these platforms. A study of SproutSocial concluded that there are five key strategies that allow a Community Manager, the most popular profile in the operation of a social network today, to get the content right with the followers of the accounts they manage.
The list includes the use of videos, the answer to questions, the intervention in conversations, the mention of specific events and the use of GIFs.
The least recommended was laughing at followers, commenting on political issues and using vulgar language.
The AICM piano and a bad post
Social network users are extremely jealous of the content they consume on these platforms and a projection made by the platform GWIlisted what content they like the most on these channels, winning those that are of type: fun, creative, informative and trending.
There is a key component in the preferences that network users expressed in this study conducted on Instagram worldwide, during the first quarter of 2022 and that is that a post should not argue or bet on outdated information or that does not provide valuable content.
Given this scenario, Mendoza criticized an activation where he questions what type of negotiation allowed its installation (controversial) and speaks of an instrument that has been operating for months in the air terminal (content that overcomes the trend that it generated in networks at the time).
It was these points that his followers criticized, regretting that he spoke about an activation that had been installed for months and that he questioned the legality of his operation.
What you like and what you don’t like in networks rarely defines the content strategy of the users of these platformsRather, it is important to adjust your area of expertise in story creation to these rules.
A case where an influencer went so far as to even offer a public apology happened with Chumel Torreswell-known network personality, who approached the son of a political figure, controversial about his appearance (chocoflan tendency) and handled information that, although it was funny for AMLO’s critics, broke an ethical rule, which is to make this type of content based on in the guise of a minor.
The informative value of the content on networks makes the expiration of the information and the substance of it allow what is published to scale and, most importantly, make it transcend.