When creating a website for our brand, we must take into account certain main points that will be key to increasing the number of customers. We tell you how to start and what to take into account, in this note.
The attractiveness of the web is one of these points, since having a good aesthetic is essential for the page. In this way, it will motivate people to continue browsing it and investigate what our brand is about.
Selling via the Internet is a business that has been on the rise for several years now, and sell online in Argentina As well as in the rest of the world, it became a basic requirement for both small and large businesses.
Here are five tips to keep in mind to achieve the desired appeal on your website:
Who will design the web?
It is the first thing we must solve.
Although you can design the page yourself (along with the help of various tools that you can find online), many companies choose to hire a professional to handle this task.
Needless to say, hiring a specialist will have an extra cost. But if you are not very sure of your skills to put together an attractive website, we recommend that you start looking for someone.
Set an order
Don’t let your website be messy, organize it according to customer preferences.
By this we mean that on the main page (the first thing people will see when entering the website) there is an order regarding what the brand offers.
On this main page must be the name of the brand with its logo. This will help customers recognize you in the future.
We also recommend dividing the different products into categories. For example, if your brand is clothing, divide the sections into men/women/kids and then into summer/winter. Choose the categories yourself in relation to your products.
Lastly, don’t forget to add a contact section. This should have phone numbers and/or email addresses so that your customers can contact you or another person in charge of the brand.
Use of images
Although the images help a lot to the attractiveness of a website, the excess of them can be harmful.
Do not use large images that take up more space on the page than desired, but do not use too small images to go unnoticed.
Try different sizes and shapes to improve the visual aspect of your website.
Website Responsive
Finally, it is essential that the web design is adaptable to all mobile devices.
Almost all the actions that we carry out through the internet, how to sell a product or buy it, we must be able to carry them out from a PC, cell phone or Tablet.
For the same reason, you must adapt the appearance of your website to all devices. This will make it easier for customers to make purchases in a comfortable and simple way.
Obviously these are the first steps to take into account when creating a new website. With this done, we will be able to move on to a second level of refinement of our strategy. What advice would you give to someone who is just starting out with their website?