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Goal announced that donald trump came back a Facebook and instagram and the announcement occurs in the midst of the upcoming electoral process in both the United States and Mexico.
This action is not free, in fact, it seems to be a success to recognize the value that politicians have in social networks, when we see dear of AdImpactwhich refers to the fact that in 2022, the year in which no presidential elections were held in the US, Facebook Y Google they took a investment in political ads of 388 million dollars.
“Nearly $700 million was spent on digital political advertising in the United States between January 1 and August 1, 2022. Of the total, $388 million went to political campaigns on Google and Facebook, while $309 million US dollars were spent on connected advertising or television (CTV)”, explained Statista when presenting the study.
back to the old ways
The ex-president donald trump go back to Facebook and instagramafter two years of being prohibited from publishing on these platforms, after inciting the assault on the facilities of the United States Congress.
Since then, Trump’s ban on posting on social networks and his disappearance from traditional media, due to an agreement that he concluded to no longer cover his events, became a strong controversy until today, which Goal He decided to receive it back on his two main social networks.
The decision made by mark zuckerberg It comes after a series of mass layoffs in Meta, after the company failed to contain volatility in the technology industry due to inflation.
All this has happened while donald trump was not found as a user in these social networks, until finally a manager of the company Zuckerberg spoke about it.
“As a general rule, we do not want to hinder open, public and democratic debate on Meta platforms, especially in the context of elections in democratic societies like the United States (…) The public should be able to hear what their politicians say, the good, the bad and the ugly, so they can make informed decisions at the polls,” he explained. Nick Cleggpresident of global affairs at Meta, and replicates to some extent Zuckerberg’s initial decision to keep Trump users active on his social networks, until he had to give in to the pressure of the agenda imposed by the Democrats and remove Trump from their sites.
These cases show us how important the social media market has become, for Clegg, “the suspension was an extraordinary decision taken in extraordinary circumstances.”
“Now that the time period of the suspension has passed, the question is not whether we choose to reinstate the lord’s accounts. Trump, but if circumstances remain so extraordinary that they justify extending the suspension beyond the original two-year period,” he explained.
Banning accounts on social networks has become a challenge for certain personalities that have become known in this industry. Elon Musk, for example, it came to be prohibited from publishing post in Twitter, because it put the stock market in check when it launched unsupervised publications. He finally bought said social network.