He was the spokesperson and protagonist of Muebles Troncoso’s advertising campaigns for several years.
His image and charisma were associated with the quality and accessibility of the store’s products.
He worked on a large number of television commercials and print advertisements for Muebles Troncoso.
Chabelo, whose real name is Xavier López Rodríguez, was a Mexican actor, comedian, and television presenter who worked on various television shows in Mexico. One of his best-known collaborations was with the furniture store chain Muebles Troncoso.
Troncoso and Chabelo Furniture
For several years, Chabelo was the spokesperson and protagonist of Muebles Troncoso’s advertising campaigns. In the program ‘En Familia con Chabelo’, the Troncoso Furniture They gained great popularity because they were the prize of various contests and even of the so-called ‘cataphyxia’.
The “cataphyxia” is a kind of trick or game that consists of deceiving someone with an object or action, and then revealing the truth in a comical way. In Chabelo’s program, the “cataphyxia” was a section in which the driver deceived the children and the guests of the program with apparently simple questions or unexpected situations, to later play a joke on them.
Also in TV commercials Chabelo promoted the store’s products and highlighted their quality and affordable prices. His image and voice became a symbol of the brand Troncoso furniture in Mexico.
According to information from Radio Formula, the owner of Troncoso Furniture “It is Ángel Cruz, who was about to liquidate all his employees and sell all the goods, because the sales of the furniture store dropped because they stopped sponsoring the program ‘En Familia con Chabelo’, which had its last broadcast in 2015 and after almost 40 years on the air.”
The collaboration of Chabelo with Troncoso Furniture It was very successful, as it became one of the most popular and beloved characters in Mexico. Through her work with Muebles Troncoso, Chabelo became an icon of Mexican popular culture and a benchmark for advertising products for the home in the country.