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The Oscars have become a benchmark within the media industry.
Like the Oscars, one aspect that we cannot forget is that more and more content has been motivated by streaming.
A study titled “State of Video & Connected TV Survey” explains why streaming is so popular with audiences.
The Oscar awards have to Aztec and HBO Max as a benchmark in the content market, where we discovered a very important point and it is the one that has to do with the way in which one seeks to tie with the consumer today, however, no matter how successful they are, if the translation and the way it is done in these events fails, it is lost to criticism.
If we look at the resources available to streaming content consumers, variety plays in favor of these personalities, following a key scheme.
In studies As the “State of Video & Connected TV Survey” It is noted that the main reasons for entering streaming are that 48 percent can watch content at any time and in any place; while 44 percent can watch original content.
controversial translation
An unexpected translation played against Azteca in the transmission of the Oscar Awards, where a bad audio edition over what the artists ask and answer, against what is translated, for which the audience that has begun to tune in to the awards, assures that You already have a favorite stream: HBO Max.
I stick with HBO Max. Since Azteca stopped offering MTS to listen to live, it’s torture trying to understand the original audio with the dull comments.
— тrιnѕĸ 💬 ت (he/she) (@_trinsky) March 12, 2023
Thank you HBO max for having the #Oscars live so as not to have to put up with those from TV Azteca.
—Daniel (@thedan41) March 12, 2023
Just to be able to see the #Oscars Without the culero dubbing of Azteca, HBO Max already paid for itself. Praise the Lord
—Hysteric (@ElEricmilio) March 12, 2023
trinsky published in Twitter what did you prefer HBO Maxbecause “since Azteca stopped offering MTS to listen to them live, it is torture trying to understand the original audio with the dull comments”.
Rahjys is another user who criticized the signal by asking “Do you know if Azteca is going to have the SAP option for the Oscars? Because on HBO MAX I’m sure they’re only going to have the simultaneous translation of TNT and I’m not a fan of either translation.”
“Thank you HBO Max for having the Oscars live so as not to have to put up with those from TV Azteca,” criticized a user identified as Daniel, while Hysteric commented: “Just being able to watch the Oscars without Azteca’s culero dubbing already HBO Max paid for itself. Praise the Lord”
After these comments, it is important to see how streaming begins to gain a place, not only as a service to show series and movies, but also to broadcast events.
Netflix For example, it announced that it will broadcast the annual SAG Awards of the Screen Actors Guild not only on its platform, but also on the brand’s YouTube channel, and with this an important trend has been imposed in the market, where it has been defined a major consumer trend.
“We are delighted to embark on this exciting new partnership with Netflix, and we look forward to expanding the global audience of our show. As the only televised awards show that exclusively honors the performances of actors whose work is admired by millions of fans, the SAG Awards are a unique and cherished part of the entertainment universe.” Duncan Crabtree-Ireland, National Executive Director of SG-AFTRA.
With this case, a series of resources is evident today, which are those that have to do with the way in which brands are becoming more and more involved with the consumer, following a scheme where the diversification of streaming content is being valued, passing from original content to the transmission of live events that are increasingly valuable to audiences.
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