Towels, tampons and menstrual cups, what is missing for them to drop in price?

Towels, tampons and menstrual cups, what is missing for them to drop in price?

Alejandra Collado, a member of the UNAM Center for Research and Gender Studies (CIEG), shares that this zero rate for menstrual hygiene products is just a small step in a process for menstruating people to access these products. The specialist acknowledges that the first benefit of this measure is economic, although it is not yet applied in all establishments, and above all because some continue to have a high price, even with the elimination of the tax. Meanwhile, it will be necessary to verify that the rule is applied.

“Here it will be the same that happens with all the implementation of laws, it is necessary to review that they are carried out. Definitely, as happens with these transformations, which are big changes, there is resistance and it is thought to be a privilege, but menstruating in a healthy and hygienic way has to do with a right and not a privilege”, she points out.

Sally Santiago, general manager of Profemme, a company that markets menstrual cups, comments that they followed the measure since it was a proposal and since then they have taken the issue into their work model to adapt to the implementation of the fiscal measure from its entry. in force. And although the company projects growth of 120% in sales with the reduction in the final price of the glasses, it sees an opportunity for a greater number of women to try this alternative, which is kinder to the environment and, in the long term, turns out to be a less expensive option.

The directive comments that they have dedicated themselves to monitoring to see the price change on the shelf, and in some self-service stores the cost of the product went from 559 to 475 pesos, and on their website the cost is 445 pesos.

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“The zero rate serves to democratize access to menstrual cups, but it is one part of the action, the other part is the communication work,” says Santiago. “Making the menstrual cup visible is necessary, many women still do not use it, it is a product that is not widely known when it is a revolutionary tool that changes the way menstruation is experienced, and now it is going to be more accessible to the population.”