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In the “17th Study on the Habits of Internet Users in Mexico 2021” the main problems suffered by Internet users in Mexico are revealed.
DataReportal and GWI found in joint studies why the Internet is accessed in Mexico.
Cint estimated that work activities on the Internet already occupy the fourth place of tasks carried out in this medium, which consume the most time per week.
The internet is a key service in the digital connection of any SME and in the “17th Study on the Habits of Internet Users in Mexico 2021”, it was detected that there are three main flaws that Internet users in the country suffer from.
The main flaw that afflicts the 69 percent of users is a lousy connection speed; 25 percent assured that he suffers from constant interruptions and Four percent of an insecure connection.
With the challenge in the Internet connection, resources have been defined, which today escalate activities such as the reasons why the Internet connection is used, especially in the business segment.
In figures joint of data report Y GWI It was explained that the main reasons why people access the Internet in Mexico are: 75 percent does it to look for information, another 35 percent to manage your finances, 36 percent to do business research and 61 percent to find brands.
Given these habits, a very interesting activity has been consolidated in the market and it is the one that has to do with the way in which the Internet has become a detonator in a business and especially, if we see the activities that motivate its use, there is a profile that it relies on the information it finds in this ecosystem to make business decisions.
B2B advertising campaigns, which internet providers in Mexico have implemented:
Total Play
Infinity
izzy
The influence of the internet on SMEs
eli sitt, PV Commercial & Marketing of Center Telecomensures that the capacity or bandwidth describes the speed with which you can send and receive data and what happens at a technical level, when it registers failures or, on the contrary, improvements, the greater the bandwidth of a given route , the higher the speed to transfer data.
“In companies it is important to have a high-capacity internet since in most cases there are applications or software that depend on the internet, such as the software for business administration (ERP’s), customer databases, sales opportunities or your software business communication as Skype either webex. The operation and continuity of the business, as well as decision-making, depend closely on a quality internet connection, which is why it is essential for SMEs”, he details.
This ecosystem that has been built around digital for work purposes has meant that in projections of beltbe aware of the importance of the internet in the communication of a company, when the fourth most popular activity per week within the internet is the realization of work videoconferences.
Undoubtedly there are facts that have been consolidated in the market and to the extent that they manage to transcend in this ecosystem, in that range is the opportunity with which they ensure new spaces to talk about the progress that has been strengthened in this regard.
There are special situations in the market that have helped build better business resources, such as the specialization of Google Y Facebook in 100 percent business activities, which defines without hesitation, tasks that eventually become necessary work in the market.
With this said, it is of great value to understand that to the extent that there are best practices in the market, in the way that internet connectivity is promoted in companies, in that proportion is the ability of an idea to become an economic resource. valuable, especially with the digital push behind it.
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