With more than 80 million users in the United States, a similar and growing number in Latin America, especially in…
Browsing: Marketing
After the premiere of the barbie movie, became one of 52 to gross more than $1 billion at the box…
Unlike their country of origin, where they already had knowledge of the local market, the expansion forced them to understand…
Beating even the most optimistic numbers, the movie about the popular Mattel-brand doll managed to gross $162 million dollars (MDD)…
Since the arrival of the internet, new strategies have emerged that are transferred to the digital world, with which the…
The famous American skin care brand olay, produces products with a purpose to create a “diverse and inclusive standard of…
Marketing has undergone an unprecedented transformation due to the growing importance of data and algorithms, which make it possible to…
In the field of design, branding and marketing, it is essential to understand and analyze the competitive environment in which…
Apple makes India the fifth largest market for the iPhone, thanks to aggressive marketing strategies and better distribution. India surpasses…