We show you 5 of the top advertisements where brands from different industries have integrated their advertising the presence canine and they have been successful.
According to the National Institute of Statistics and Geography (INEGI), approximately 57 out of 10 Mexican households have at least one mascot, of which 85 percent are dogs. The products from pets, the trend of the Pet–Friendly and the need for owners to become inseparable from their pets has been of vital importance to increase sales in this industry, where even shopping centers are choosing to allow these pets to enter these spaces.
Similarly, despite the affection that the population already had for pets, it should be noted that social networks have shown their importance within this industry, since over the years the presence has become increasingly popular. from dogs influencer or “Dogfluencers”In social networks, who even manage to be sponsored by brands with an international presence; An example of this we have with Gasolin, the dog that from working at a gas station, managed to be sponsored by Pedigree.
In both video and image formats, a high demand for dogs, products and trademarks, involves a considerable amount of advertising campaigns to promote sales and win over the consumer; today we show you 5 best canine advertising ads that have managed to win over the consumer.
Land Rover – It’s about a car manufacturer whose ad is called “The First Dog Ad.” This literally seeks to be an advertisement for the canine population, where the attention of dogs is supposedly attracted with an advertisement in a park that has aromas to attract it and a camera to show their reactions, while the owners see the image of the dog. car. Ultimately, this would lead the owner to buy the car.
Purina – This brand of dog food, made an advertisement showing the importance of the presence of pets during those events in our day to day, which would not be the same without our dogs, naming this campaign as “Together life is better” .
Volkswagen – Dogs usually make some strange noises that Volkswagen managed to associate with some of their cars, so they managed to link these two in their day-to-day lives, showing us that dogs and cars might not be so different after all.
Pedigree – The food sachets created by different brands where they combine daily dry dog food with meat juice, causes dogs to have a certain weakness for these and sometimes lose control. This ad shows different dogs and what this type of food packet can do to their bodies.
PETA – The largest animal rights organization in the world PETA (Ethical Treatment of Animals), made this advertisement that seeks to raise awareness about the importance of dog adoption and promoting adoption. Ironically, to carry out this announcement for the benefit of dogs, their participation was not required at some point, however, the bags with which they intend to “impersonate” these pets show us a shocking reality about what happens with the dogs that are not adopted.
These were some of the best canine advertising ads that have been presented over the years, however, there are still many more that have managed to impact the consumer’s mind. Did you already know them?
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