Every day you can find dozens of ads in which potential customers are treated like many parents treat their children:
Little boy
– But why?
Potato
– Because I say so.
You see web pages, ads on social networks, in traditional media and you very often find orders such as: buy now, buy it today, order it here, reserve today, download it now or here… Yes, they order you what to do without further explanation, for no reason. Just like the children. If with children it is not correct to do it and it does not have good results, with potential clients it is worse.
I invite you to remember if you have noticed this, that you read an ad that told you to buy it today, did you run to buy it? or simply not seeing a reason to do so you passed it by.
This may seem insignificant, however, not giving compelling reasons that interest your potential customer to purchase your product is so serious that they will not buy it. It is the typical psychological response: And why me? Why do you say so?
These suggestions can help you be more convincing. The use of the technique of copywriting, of persuasive writing, gets sales for your business and shows you how you can ask to be bought without asking for it as if it were an order.
— You can convert the features of your product into benefits. For example, if you sell a soap that claims to have Humectant, this by itself does not say anything to your potential client, you can explain: Humectant keeps your skin softer because it retains moisture in your body longer. Try it and in 10 days you will notice the difference and surely he will too.
— State the problem, then how it affects everyday life, and then explain why your product is the right solution.
— Offer a guarantee, proof of what you say about your product, certifications, quality awards, testimonials from convinced and satisfied customers. By using this type of “proof” you generate credibility and therefore trust.
— Consumers spot honest, genuine brands with no false pretenses, and as long as you tell them why, explain what customers gain from buying your products, how they improve their lives, they will consider them and most likely buy them .
I hope it is useful for you. Until next Wednesday.