It is predicted that by 2025, TikTok could reach 1.326 million users.
In Mexico there are 50.5 million TikTok users, in 2022.
Social networks have become the best communication window for the new generations, which is why brands, companies and even governments around the world are turning to this space to inform. This is reflected in the strategies of politicians in many countries, As an example in Mexico, the Secretary of Foreign Affairs of Mexico, Marcelo Ebrard, surprised everyone with his viral publication on TikTok, where, to the rhythm of Bad Bunny, he teaches how to change his profile picture.
The impact of social networks is reflected in the large number of users that they register, where the report made by We Are Social and Hootsuite, details that there are currently 4.62 billion network users worldwide, which represents a year-on-year growth of more than 10 percent.
Among these data, only Tiktok has 655.9 million users, according to your annual report. Likewise, in 2021 it was positioned among the top 10 networks in the ranking with the highest number of active monthly users worldwide.
Marcelo Ebrard on TikTok
It is no secret to anyone that Marcelo Ebrard Casaubond, Secretary of Foreign Affairs of Mexico, is one of the politicians with the largest number of followers on his social networks such as Twitter and now even TikTok.
The video social network, which is currently widely used in everyone, especially the new generations, is attracting politicians.
Recently, the Mexican diplomat went viral on TikTok, for sharing what a process of changing the profile photo is like, but what was surprising is that his publication was made to the rhythm of the popular singer Bad Bunny.
“This one is, This one is not”, says the Puerto Rican reggaeton song that Marcelo Ebrard used in a video of photos of him in various funny activities.
@m_ebrard Oh wow! Yes, it is difficult to choose a profile picture sometimes, isn’t it? 😄 #MarceloEbrard #degiracontiktok #politiktok #Effect #profilepics ♬ original sound – Marcelo Ebrard
When the song says “This yes’”, Ebrard is observed very professional, smiling or in formal clothes, while when the song says “This is not”, the Secretary of Foreign Relations appears asleep, distracted or disheveled.
“Oh, geez! Yes, it’s hard to choose a profile picture sometimes, isn’t it?” reads the publication, which already has more than 461 thousand “likes” and more than four million views.
“Hahahaha it went well, greetings my future president from Acapulco Guerrero,” reads one of the comments on the video.
“Good, that Crack haha,” says another Internet user.
“Excellent secretary, I’m going to follow you,” says another Internet user in the comments of the recording.
The foreign minister is very active on this social network where he shares videos with his more than 197.6 thousand followers, but he also registers a large community on Twitter where it has 2.4 million followers.
This politician is not the only one who has fallen in love with social networks and who keeps his followers up to date with his publications on a daily basis, as figures of the stature of Barack Obama, or in Mexico Arturo Zaldívar, Miguel Ángel Osorio Chong and Claudia Sheinbaum, have profiles on TikTok.
This shows the power that social networks have in all generations and especially with connecting with people from anywhere, the important thing is to share useful content for everyone.
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