Apple has become one of the most valuable and important companies in the world, but this has been achieved through the work of an entire Internal organization that has defined the successful course of the brand for years.
At the helm, Tim Cook has led the company with positivism, but this will have an end and the current Apple CEO wants to leave a new great project for the future for the company.
10 years of Tim Cook
After working running the company during some periods in which Steve Jobs faced his illness. Tim Cook officially took office on August 24, 2011, recently serving 10 years as CEO of Apple .
During this time he has had the looks of users and fans who have asked that his work can be comparable or even better than the founder’s achievements. However, the company’s current success has largely been achieved thanks to your strategies and ideas.
This has led him to stay at the forefront of the company and be one of the highest paid CEOs that with its recent anniversary within Apple has managed to increase its shares and collect an approximate of 750 million dollars.
During the month of April, he was questioned about his future at the company in an interview conducted by Kara Swisher, a writer for the New York Times. In this podcast, he was asked if he planned to keep the position one more decade, on the eve of his 10th anniversary as CEO, to which Cook responded:
«Ten more years? Cook said. “Probably not. But I can tell you that I feel very good at the moment and the date is not in sight. But ten more years is a long time, and probably not ten more years. “.
Tim Cook’s legacy
With this recent happening of Cook’s 10 years at Apple, Mark Gurman has dedicated a segment of its newsletter «Power On» to the current CEO of the Bitten Apple Company.
In his analysis he mentions that Cook would have thought to launch a new category of products before leaving the company. Belief in this would bolster a major next device to complement Apple’s ecosystem.
Options include: Apple glass, which already have a lot of information about its existence, and the rumor of Apple’s foray into the automotive sector with a new smart car, although this finds it complicated and far away.
“The belief within Apple is that Cook just wants to stick around for a major new product category, which is likely to be augmented reality glasses rather than a car, which is even further away”
Gurman also talks about Cook’s thinking when considering his remaining time within Apple.
“He also understands that running a Silicon Valley company is typically a young people’s game, and he’s not going to be long past his prime.”
Tim Cook’s work has marked a new era within the companyHumanly, he has shown that he has qualities that have allowed him to achieve current successes. For example, the contact and the importance it gives to users, as you recently mentioned that you even read customer emails.
Another detail to frame is the concern he has had for user privacy and the initiative that it has brought with the new policies adjusted in iOS and that improve with each update, as explained in a recent video about iOS 15.
Cook’s departure is not very close yet, there are a few years to discover his plans and the new great product that you will leave for your followers and users.