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The occurrence of the tiktoker is part of the content strategy that network users resort to, to generate virality with their publications.
Leaving an Oxxo store without electricity in order to generate a viral video is an attack against the security of a point of sale.
Electric power is essential for the operation of points of sale such as an Oxxo store.
An unexpected video stopped being funny when the tiktoker who stars in it violated the security of a Oxxoby apparently interrupting the electrical current, which left without light to the store, in addition to other services that depend on it.
This type of occurrences that the creators of content in networks do, to generate viral material has reached all kinds of extremesas a well-known material at the time, when the Colombian Youtuber Soy David Show He broke the quarantine after testing positive for the pathogen of the moment and going to make purchases in what was then known as Superama, as well as to withdraw money from a bank.
His audacity earned him criticism on social networks, where they lamented the alleged risk to which he exposed consumers in his attempt to create a video, where he made purchases while sick.
Oxxo and its energy problems
Power problems are not new to Oxxoaccused by authorities of evading the actual payment of the electricity it consumes, a fact that at the time led the chain to launch a campaign, where actors inside a store gave their version of the consumption and payment that Oxxo carries out.
In that campaign, the brand even joked about its controversial second box, which is criticized for being closed in a large number of branches. With this campaign he responded to an intense rain of declarations, where the unfair payment he made of his true electricity consumption was warned.
After overcoming this intense campaign that escalated to the national level, the brand ended up in the hands of a tiktoker, who decided to interrupt his electrical power, to record the incident.
In the video that he published and adds more than 67 thousand reproductions, some users comment that the store was already closing, while others warned that his joke did not generate humor, so they preferred that he go to a hospital where a relative of his was hospitalized. , so that the power to the place was interrupted and they could laugh at the incident.
@rrodolfo_duran_ It was already his turnfypシ #fypシ゚viral #for you #viral ♬ original sound – Rodolfo Duran
The extreme extent to which content creators go to generate virality often involves brands, in order to further popularize the stories they tell.
This has even led some stores to understand the importance of turning their point of sale into a viral content studio, which is why many of them turn spaces into concepts such as “photo opportunity”.
Both in the case of youtuber Soy David Show, who put a store at risk after going to it when he was sick during the health contingency, and in the alleged prank that a tiktoker made to an Oxxo store, interrupting its electricity, in both cases we have to talk about the importance of security at points of sale and the importance that it generates for consumers, being able to go to stores where their spaces are safe places not only to buy, but also to protect themselves from all kinds of attacks, as has happened with campaigns where all kinds of stores are converted into spaces safe for women.