TikTok would seek to implement video games in the application

TikTok would seek to implement video games in the application

Video games could soon arrive TikTok, as tests have been carried out on the application in Vietnam as part of a larger strategy to penetrate the video game industry, according to Reuters sources. These games would seek to increase platform earnings and user uptime.

TikTok is owned by the Chinese company ByteDance, which has among its plans to expand in the world of video games in Southeast Asia. According to Reuters sources, this could happen from the third quarter of this year, so it would not be long before we see the first samples.

In November of last year, Zynga released Disco Loco, the first HTML5 game to officially hit the platform. A TikTok representative said the company has tested bringing HTML5 games to the app, citing Zynga’s game as an example, but declined to comment on the Vietnam tests and its ambitions in the video game industry.

We are always looking for ways to enrich our platform and regularly test new features and integrations that bring value to the community,” said a TikTok representative.

Currently most regions can’t play mini-games through the TikTok app, but in some, like the US, you’ll find a small selection of mini-games like Zynga’s Disco Loco 3D and a music and dance game called Garden of TikTok. Good, which is seeking donations for Feeding America.

According to Reuters sources, the company is going to start with mini-games with simple game mechanics, but its video game ambitions extend beyond that. Although TikTok needs a license to publish video games on TikTok in Vietnam, it is expected that there will be no problems since the selection is non-controversial games.

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TikTok games are expected to hit the platform ad-integrated from the start, with the proceeds split between ByteDance and the game’s developers.