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TikTok brings the Spanish soccer league to its platform: it will be free and live.
Currently, HBO Max, to mention an example, broadcasts the UEFA Champions League.
Star Plus have also decided to bring football to their content, such as France’s Ligue One.
The Spanish soccer league, called LaLiga, will be available and free on the social network of the moment, TikTok, and it already has its premiere match.
Soccer is changing considerably after the arrival of new technologies and, mainly, with the incorporation of social networks into the daily life of the user.
In other words, Nowadays, fans have multiple platforms at their fingertips to find out everything that happens with their favorite sport and team..
Platforms like Instagram, TikTok and Snapchat offer a new scenario in terms of communication between fans, clubs, players and even managersyes; Now, everything is known thanks to the content that is shared on social media.
So, considering the great popularity that TikTok, Facebook, Instagram, among others, have reached, it is not surprising that, now, they serve as platforms to broadcast live matches.
TikTok takes the Spanish soccer league for free and live
In addition to being the social network of the moment and one of the main competitors against Facebook, TikTok is now the platform through which LaLiga, that is, the Spanish soccer league, will begin to be broadcast live and free.
Starting next April 15, TikTok, the match between Real Sociedad and Real Betis will be the one that will inaugurate the arrival of Spanish football on the Chinese social network.
This initiative stems from a “pioneering agreement” between Gol’s parent company, Mediapro, with LaLiga and TikTokwhich seeks to project “the commitment to innovation and adaptation of content to new digital consumption formats.”
In this way, the Spanish league is “the first major European league to offer a match in this format through the video platform”as expressed through a statement.
“Mediapro will deploy a special device at the Reale Arena in San Sebastian that will have a 4K Mobile Unit and more than 30 professionals working for an exclusive production of the match in vertical format,” he adds.
Soccer on other platforms
It is clear that the way of consuming traditional television content has changed considerably after the arrival of streaming platforms and social networks.
Currently, HBO Max, to mention one example, broadcasts the UEFA Champions Leaguethe most important club level tournament in the world.
Other streaming services like Star Plus have also decided to bring football to their content, such as Ligue One in France and even the Eredivisie in the Netherlands..
On the other hand, the case of the page of OneFootball is also notable, broadcasting the German Bundesliga through its platform.
Undoubtedly, streaming and social networks are setting the standard in terms of broadcasting sporting events; However, it is striking that TikTok is the social network to win the Spanish soccer league, since, in effect, it is the first time that this alliance has been carried out.