TikTok, the popular short video application in portrait format, ad this monday what managed to exceed one billion monthly active users (which connect to the application at least once a month).
Attracting one billion users is a significant achievement and in the case of TikTok it has happened relatively quickly, as the platform was launched in 2017 as the international version of the Chinese app Douyin, developed by the ByteDance company. However, it was initially only available in select markets and it was until 2018 when it was available globally.
In addition, on its way, the application has had to overcome some obstacles, such as last year, when the administration of the then US president, Donald Trump, threatened to ban it if ByteDance, parent company of TikTok based in Beijing, did not sell it to a American buyer.
Then, In just 3 years of global availability, TikTok achieved what other platforms have taken the longest. Like Instagram, which took almost eight years from its initial launch and almost six years after it was acquired by Facebook, in 2012, to surpass the threshold of one billion monthly users.
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TikTok has evolved and grown considerably in recent years and the confinement during the pandemic helped catapult its growth, as thousands of users began to use it daily to share all kinds of content, including entertainment, sports, art, music, culture, fashion. , crafts and comic clips.
In 2019, TikTok was the fourth preferred social network by users and today it is already number one, along with Instagram. It is estimated that, on average, users spend almost an hour a day on the application.
What’s more, TikTok has managed to displace Facebook and WhatsApp in the ranking of the most downloaded apps, since only during the first half of 2021, it reached 383 million installations, through the App Store and Google Play.