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Currently, in Mexico, there are more than 400,000 content creators spread across all digital platforms.
TikTok, as of today, has 1.7 billion users globally, surpassing the numbers of Instagram.
In a context in which the market for content creators continues to grow, TikTok, along with other social networks, has a new program focused on this sector ready.
Increasingly, the business of content creators continues to be more attractive to those who want to dedicate themselves to it, which, in fact, are not few.
Although it is not something new, the phenomenon of the so-called “content creators” began to have greater popularity since the arrival of the pandemic.
On the one hand, one of the terrible effects of Covid-19 has been to leave thousands of people around the world without a job, without any monetary income.
Given this, platforms like TikTok, Instagram, Snapchat and Twitch, among others, became a space for users to generate income in a period of great uncertainty.
In that context, the growth of TikTok is dueAmong other factors, the fact that the content creators saw in the Chinese social network a great window to reach millions of Internet users, since, since the beginning of the confinement, the platform began to grow significantly.
So much has been his drag that, to this day, We are talking about a social network with more than a billion active users per montha fact that it has achieved in just five years since its foundation.
TikTok puts the focus on its creators and launches a new program; What is it about?
In recent years, social networks have placed particular emphasis on their large community of content creators, a market that continues to grow and, looking to the future, will continue to gain popularity and importance.
TikTok, of course, has not wanted to be left behind and, for this, it has ready a new “Creativity Program”which, in simple words, is a new form of monetization for creators.
According to what has been revealed, this new initiative is only for people over 18 years of age and must meet the minimum requirements for followers and views of their videos.
On the other hand, through the “Creativity Program”, the creators will have access to an “updated control panel”, which will allow them to see data of interest regarding video eligibility, estimated revenue, metrics, and video performance analytics.
In short, social networks have changed radically since their arrival; Today, simply, spaces like Facebook, Instagram, YouTube, among others, are not the same as when they started, but are now positioning platforms that are increasingly required by brands.
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