- Index hide2 Last year, TikTok finally managed to surpass one billion monthly active users and position itself as one of the most popular social networks.3 Currently, the platform developed by ByteDance has a strong presence among young people between 16 and 24 years of age.
TikTok has a new feature ready focused on providing a better stage for brands and their ads.
Currently, the platform developed by ByteDance has a strong presence among young people between 16 and 24 years of age.
TikTok keeps updating to create a new space for brands and now creates “Inventory Filter”a feature for advertisers.
We know that currently TikTok already has one billion monthly active users, in addition to increasingly positioning itself among the youngest audienceswith a 41 percent preference among people between 16 and 24 years of age.
Not a long time ago, Chinese social network launched Pulse, a new boost feature for brands; a “Premium Advertising” space that will help advertisers join the trends and, with it, improve their reach.
“When brands embrace TikTok creativity and engage with relevant communities and creators, they align with content that people love. And this puts them at the heart of all TikTok communities, along with all the content that is driving conversation and action,” said Sandie Hawkins, General Manager of TikTok North America, in a statement.
In that sense, “Pulse” will integrate 12 content categories, such as beauty, fashion, games, cooking, among others, as a way for brands to have a better picture of what they want to advertise.
Now, as part of this expansion plan that TikTok continues to generate and, as if that were not enough, continues to grow by leaps and bounds, It has a new function called “Inventory Filter”, translated as “Inventory Filter” on the door.
How does “Inventory Filter” work?
One of the concerns that arises for brands with the boom in social networks is the fact that they are associated with content that, in some way, does not share their same values and/or purposes, which could put their reputation or reputation at risk. its image before the wide community of Internet users.
Given this, the new bet of TikTok is aimed at offering a better scenario to advertisers and for that it has decided to create “Inventory Filter”a function that will allow them to choose the contents in which they want to appear.
However, it should be noted that as part of this strategy, TikTok designated three categories: Full, Standard, and Limited.
In the first, material that violates the regulations of the Chinese social network is included; the second has to do with sexual or violent content on the platform; and the third includes that material that is content for all types of audiences.
Another aspect to highlight is that, during the tests carried out by TikTok, the brands reported better results, as well as better performance on the platform.
In partnership with the company Zefr, which is responsible for validating the data on the social network, this new tool is in its testing phase in countries such as Germany, the United States, Canada, France, Italy, the Netherlands, Mexico, Japan, Poland, Spain, South Korea and the United Kingdom.
Today, TikTok is the favorite social network of the new generations, which is why it is constantly evolving in such a way that it seeks to consolidate itself as one of the most used platforms by Internet users.