Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information of the moment in order to always be one step ahead.
Mexico
TikTok has a new marketing ally. Emplifi, the leading unified customer experience (CX) platform, today announced an integration with TikTok’s new content marketing specialty, which is part of the TikTok Marketing Partner Program. This initiative will enable customers using Emplifi’s Social Marketing Cloud tool to expand their brand’s reach to a growing community of followers, on one of the world’s most popular video applications without leaving the Social Marketing Cloud. “At TikTok we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” said Melissa Yang, director of Ecosystem Partnerships at TikTok.
Trident and Netflix come together to generate mystical experiences. Trident ripped the campaign “Give the Upside Down a refresh” through “Casa Creel” to get closer to Stranger Things fans ahead of the fourth season launch. In this one, fans will find different escape rooms inspired by the set of Stranger Things and with props from the 1980s, including Trident gum with packaging from that decade. Attendees must work as a team and discover clues to get out of the Upside Down. Should they need any additional clues, teams can request a “Trident Moment”, a brief moment to rest, refresh and focus to continue solving the puzzles. For the leading chewing gum brand, it is very important that no fan is left without living the experience; Therefore, Trident, in collaboration with Twitch, will produce a live broadcast, where viewers can enjoy the full experience of “Casa Creel” on June 8.
L’Oréal presents the first report about beauty consumption. From its leadership position, this company presented the first report on the Mexican beauty market under the name of “Beauty Report” and the inaugural edition was focused on the mass consumption business. The L’Oréal Group managed to exceed 30 percent year-on-year growth, making Mexico one of the countries with the greatest contribution to L’Oréal’s growth. Analyzing habits by product category, the brand reported that 57 percent of consumers choose shades of brown hair without highlights; 97 apply eye-focused makeup, but prefer a natural style and on average use more than 10 products for their routines; Likewise, 97 percent of makeup users use products for the eyes, 82 percent for the face, 93 percent for lips and 64 percent for nails.
the french brand WIKO presents mobile in Mexico. Under the concept “You have an incoming call”, WIKO, a manufacturer of smartphones of French origin, has reached the Mexican market, where it launched the line of WIKO T-Series smartphones, the T50 and T10 models, with the WIKO T50 being the latest premium smartphone in the series. WIKO products are focused on young audiences who use their smartphones to share every moment of their lives: “I don’t want to miss anything”, is the motto with which WIKO arrives in Mexico. The company is eager to expand in a country where growth rates in social media users are skyrocketing.
USA
Inaugurates the first Amazon Style. Amazon’s first “physical” format clothing store opened on May 26 in California. It is located in The Americana at Brand shopping center, as announced by the company along with a video in which some employees are seen, which ends up destroying the versions that Amazon Style would be 100 percent self-service, although the firm has Just Walk Out technology. Amazon’s clothing store joins Amazon’s other physical outlets, Whole Foods, and its Amazon Go and Amazon Fresh cashierless grocery stores. Amazon Style sells brands like Levi’s, Tommy Hilfiger, and Champion.
Macy’s has a good 2022 in sales. The US brand reported strong sales in the first quarter of the year, all three of its brands, driven by increased traffic in its stores. Approximately 44.4 million active customers purchased the brand Macy’s in the last twelve months, which represented an increase of 14 percent compared to the previous year. In fact, Macy’s net income increased to $286 million in the quarter ended April 30, from $103 million in the prior year quarter.
They will adjust the recruitment process at Microsoft. The tech giant is still focused on retaining top talent in a tight job market; However, before his new fiscal year begins, he is getting ready to take a more conservative approach to hiring in one part of the business, which includes some of his most popular products. Microsoft and other tech companies brace for ongoing inflationary pressures.
Peru
Nescafé Premium Peru has a new sustainability program. Nescafé participated in the 2022 Biodiversity Festival, where it was able to share details about its program “Grown with Respect”, which seeks to improve the production of coffee beans in the main coffee growing areas of Peru, as well as improve the quality of life of coffee growers and promote a culture of care towards the environment.
Huggies launches new products. The brand leader in the care ofhe baby announced the arrival of a third category of products; now offers toiletries What shampoos, soaps and anti-esca creamshedamage. with the campaign “Baby, Always With You”Huggies reinforces its brand promise and offers 360-degree solutions for baby careands and children. This new category is already available in various Latin American countries including Brazil, Colombia, Ecuador, Costa Rica and now in Peru and Bolivia; and in the coming months it will arrive in Argentina, Uruguay, Paraguay and Chile.