TikTok has announced new content creation and editing tools, including Photo Modea functionality similar to that of Instagram, which allows sharing image carousels in the application for mobile devices.
The essential feature of the Chinese platform, owned by ByteDance, are his videos, in vertical format. Users can create, edit, and publish them with music and effects, such as filters or augmented reality (AR) features.
Unlike its main competitor, Instagramthis service does not offer the possibility of creating static publications, that is, with individual images or carousels of photographs with text.
Now, TikTok has announced new improved video editing tools and an image publishing format, available in the United States and in most regions of the world, as noted in its blog.
As for the editing options, the company has indicated that you can edit clips and sounds, place the overlay text and set its duration on the screen and add photo or image overlays.
Added to these innovations are the possibility of adding sound effects, modifying the content of the individual clips box (rotate it, zoom in or out) and adjust the speed of the video, so that it plays at a faster or slower pace.
On the other hand, TikTok has introduced the so-called Photo Modea new image carousel format intended for the version for mobile devices, to which music can also be added.
In addition, the platform has announced that it is already possible to add longer descriptions to your videos, which can now contain texts of up to 2,200 characters; an option also available in photo mode.
With these functionalities, creators will have a new way to contextualize their videos, while with the image carousels the company seeks to offer “another space to express themselves and connect with others”.
Finally, it has underlined that it will continue to create experiences so that users can create content in different ways, with videos, photos, text or live videos.