- Index hide1 ticket master has faced criticism in the United States and Mexico, for how impossible it is for fans of artists, buy a ticket on their site Web.3 There is an interesting process that we cannot lose sight of today and it is the ability to understand the event consumption market.
ticket master has faced criticism in the United States and Mexico, for how impossible it is for fans of artists, buy a ticket on their site Web.
platforms like MMD Labo have measured the value of the event market.
There is an interesting process that we cannot lose sight of today and it is the ability to understand the event consumption market.
There is a new protocol in ticketing and ticket master premieres them now that it has become definitive, understand entertainment consumption and most importantly, the value of events for post-pandemic audiences, so you should know what the buys of tickets on the platform, at least in the United States.
There are key reasons why audiences value live music events so highly, as noted by one study of MMD Labo, in which he found that a 46 percent majority do it because they really like the artist being featured; 44 percent because they want to hear their songs live and another 44 percent because they want to see the artist live.
“According to a survey conducted in November 2020, 46 percent of respondents in Japan stated that they went to a live music event because they really liked the artist. Around 12 percent stated that they were accompanied by family or friends”, explains Statista when presenting the study.
Ticketmaster’s new ticket process
Ticketmaster launches a protocol for the sale of tickets and the process takes place in the midst of criticism that at an international level led it to be questioned for its inability to manage events such as the tour “The Eras Tour” of Taylor Swift and now that it has been announced that he will manage the ticketing of Renaissance World Tour of Beyonce, criticism in countries like the United States revived.
Let’s not forget that in Mexico he has a huge debt from the sale of tickets for concerts like RBD, sam smith either Bad Bunnywhen it was not only impossible for fans of these artists to acquire tickets, but also in cases such as that of Bad Bunny, fans With tickets in hand, they were left without entry to the musical meeting, because their tickets were cloned.
Due to these irregularities, the platform launches a two-step verification process, which begins in the United States, taking advantage of the fact that it will carry the ticketing of Renaissance World Tour.
There are three forms of registration: the first, fans verified from “BeyHive” for presale tickets; second, as fans “Citi” verified for pre-sale and general sale tickets.
When fan verification is achieved an access code is received one day before the pre-sale or sale opens, the code is not a guarantee that you already have the ticket, you only have the opportunity to purchase the ticket, as a way ticket master seeks to deceive the attacks of botswho finish with the tickets to take them to resale.
Since you have the code for pre-sale, the opportunity to purchase tickets is distributed based on arrival at the opening for the sale of tickets.
This ticket sales protocol is an interesting update in the events industry, in which old practices in the issuance of tickets, call for events and their presentation have been repeated for years, in addition to the fact that it was not foreseen that after the confinement and the post-pandemic events that began to be organized, the demand to attend these meetings with artists would explode.
The implemented measures account for a very important aspect and that is the importance that the events have reached before the audiences, especially at a time when it has become challenging to understand consumption and, most importantly, to define tasks that become critical for the consumer.