Months ago, the news that TikTok would begin to position itself in the world of video games began to circulate and today we already have a tentative date for this to happen.
The video game industry, in addition to being one of the most important, is one of the fastest growing in recent years.
Data from a study conducted by VentureBeat and Newzoo reveal that, in 2021, mobile devices or smartphones They were the largest platform in the world video game market, reporting around 93 billion dollars.
For its part, consoles accounted for $54 billion in revenuewhile the computer (personal computer), recorded sales of 36 billion.
Taking this context into account, in 2020, in the most serious period of Covid-19, the video game industry in Mexico experienced significant growth, reaching a total of 81 million gamers in the country, figure that represents 63 percent of the total population, according to what Rebold publishes.
That is why it seems that nobody wants to be left out of this industry, as, now, they are doing. TikTokone of the social networks that, like Twitterturned out to be one of the winners of the health emergency.
Thinking of expanding even further into Latin America, TikTok has its Creators initiative ready Gamingwhich seeks to enable users to “create and publish more creative and entertaining organic content.”
According to what the social network reported, said program at the moment would start in countries like Mexico, Argentina, Brazil and Colombiaproviding the opportunity for creators to attend specialized workshops for continuous improvement.
This would be the date that TikTok would have its video game platform
Today, finally, it seems that we have an official date for the most popular social network among Generation Z to start its initiative.
Information published in the Financial Times, TikTok’s strategy in the world of video games would come with a tab to which a list of games will be integrated, to which ads can even be added and additional content offered for gamers.
Now, according to what is stated in said article, the tests began last May in Vietnam, while, for next November 2 the official launch would be made.
As if this were not enough, this platform could arrive with the first global gaming event of the social network, which bears the name of “TikTok made me play it” and which is described as follows:
“The future of gaming is here, and it’s happening on TikTok. Leading publishers are launching games on our platform as culturally relevant entertainment properties, building communities and inspiring broader entertainment audiences to discover and play their games.”
A bet against Twitch?
As we mentioned above, regarding platforms of gaming active, Twitter it is the greatest referent; however, his popularity has been gradually declining.
According to a study conducted by StreamElements points out that the hours of viewing on Twitch had a significant reduction: from 1.8 billion in May, by June of this year 1.7 billion were accounted for.