- Index hide1 In Mexico there are between 127 and 129 million inhabitants, of those 115 million Mexicans have mobile Internet connections and spend an average of 9 hours a day connected.
In Mexico there are between 127 and 129 million inhabitants, of those 115 million Mexicans have mobile Internet connections and spend an average of 9 hours a day connected.
Experts believe that the proximity of brands to the consumer is increasingly important.
One of the most important issues in the subject of marketing digital refers to will be the strategies both in this area and in social media by 2023. The closeness of brands to the consumer is increasingly important, one of the challenges being a world saturated with messages and in which you want to connect all the time.
That is why within the framework of National Congress of Marketing Digital 2022 organized by the magazine Merca 2.0. This event brings together 100 experts to share their knowledge.
One of them is Maria Zubiaur Chief Marketing Officer of Krispy Kreme who shared some important points about the strategies used in his brand.
María spoke of the potential of social networks in Mexico, mentioning some examples that have been carried out by Krispy Kreme as was the implementation of a ‘ chatbot ‘ for him delivery which started to order online and ended up being used to answer questions.
The real questions are about how to connect and how to do it faster, but Zubiaur also says that brands need to convey a purpose.
“55 percent of consumers in the world consider that the role of brands is more important than governments in a transformation” .
It was mentioned that consumers are increasingly focused on the values of brands and connecting with them, which is why it is ideal to connect with companies that have a purpose and a positive impact on the environment.
In this regard, he mentions the Chief Marketing Officer :
“Today more and more consumers care about the environment, communities, working conditions and the culture that exists within organizations”
Consumers buy because they believe and they do so with brands that have beliefs similar to theirs, about morals, values, social and political.
“Sales are going to be a consequence of a reason that is well founded,” said María Zubiaur.
The trends that must be done for 2023 focus on knowing the consumer, the audience and the brand lover.
The way in which it can connect with the consumer is through a brand purpose that is clear and consistent and that the consumer not only rewards with consumption, but with brand love.
Finally, María closed her participation by quoting the writer and motivator Simon Sinek, who mentions that “People don’t buy what you do, but why you do it” .
With information from Aldo Flores.
The National Congress of Digital Marketing of Merca2.0 begins
There are only 7 days left for the National Congress of Digital Marketing
There are 19 days left for the National Congress of Digital Marketing 2022