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The study “Global Consumer Survey 2022” measured that motivates the consumer to be inspired for new products.
What Cokebrands of the level of Prada or Armani also entered the trend, at the time.
Jumping from the traditional sales or promotion channel to new showcases helps brands to reach better commercial resources.
The idea of seeing Coke with a smartphone called QueuePhone It gives us a clue of how important it becomes for consumer brands, which we traditionally find in the shopping aisle of a supermarket, to turn to a new scenario such as technology.
This motivates studies What “Global Consumer Survey 2022”, where 46 percent of the surveyed consumers confessed that their main source of inspiration for new products is the recommendations of friends and acquaintances, while for 45 percent it is the store.
“The data shown on sources of inspiration for new products shows the results of the Global Consumer Survey of Statista conducted in the United States in 2022. About 46 percent of respondents answered the question “How do you usually find out about exciting new products?” with “Friends and acquaintances’”, explains alexander kunstConsumer and Business Insights Research Manager at Statista.
Coca-Cola and its entry into the smartphone segment
Coke launched iconic merchandising in Mexico such as small radios in the shape of its traditional bottle and now increases the performance of its promotions with a product that according to sources close to the brand, could bear the name of QueuePhone.
The information was disclosed by the account of Twitter Ice Universewhich specializes in giving technological advances on what is about to be presented in the market and giving the supposed indications of the first smartphone of Cokethe account ensures that the beverage brand may collaborate with a technology company, so it could be a phone branded with the brand or a special edition with even operational details of the brand, as happened when the large smartphone factories they collaborated with luxury firms such as Armani or Prada.
In the render that were released by the account we see a huge smartphone whose back cover looks red with the brand name, in addition to having a double camera with led flash
Here comes your very first look at the totally new #ColaPhone! Maybe Coca-Cola will cooperate with a top smartphone brand. Can you guess which brand it will be? pic.twitter.com/6ieXvVTTH0
— Ice universe (@UniverseIce) January 24, 2023
The series of details that can be seen with the naked eye mark a very interesting precedent in consumer brands entering segments such as technology, as a way to transcend the consumer’s life beyond the shopping aisle.
We discovered this with collaborations like the one they did at the time Google with Levi’s, when both brands developed wearable technology with smart fabrics, so that through touching the garments, such as the sleeve of a jacket Levi’syou could control your smartphone.
The ingenuity that we can see in these cases allows us to understand the need for brands to migrate their image to sales or exhibition channels that mark an alternative to the traditional medium, because they are commonly communicated.
WalmartFor example, it launched new sales channels and instead of selling online or through its giant supermarkets, it launched something called “The General Store by Walmart”, that these are tents aboard mobile homes, so that these can be placed in wooded resorts.
These cases show us how important it has become for brands to get involved in the market and not only that, to establish best sales practices, where the traditional takes over.
