This sneaker-shaped car is the new creation of Nissan and New Balance

New Balance, Originally from Boston, it is one of the largest shoe manufacturers in the world. the japanese nissan It is among the most successful car building companies.

Together, they launched a curious, strange, but attractive product: a sneaker-shaped car.

so is the Nissan Kicks 327 Edition.

The electric model is a concept SUV, for a Nissan publicity display at Aeon Mall in Tokyo. In addition, one will be raffled off in a free promotion, according to High Snobiness.

The person who wants to be part of the raffle must tweet a photo of the car when it is exhibited in the special region of Shibuya, in the Tokyo Metropolis, between the end of January and the beginning of February.

However, it will not be sold to the public. So if someone had any plans for the vehicle, he will have to wait for another model.

This is the Nissan Kicks 327 Edition car, which follows the style of the New Balance 327

The New Balance brand achieved a space in Japan, and hopes to make it even bigger with its alliance with Nissan. This car has a design that follows the characteristics of the classic 327 NB sneakers: Angular design, the large N logo in an asymmetrical shape and a textured sole.

These sports shoes were born in the 70s, especially for runners. In recent years they have been redesigned, becoming one of the best-selling products for the American company.

The vehicle, in gray and white colors, it even features the collar, tongue and a giant grommet on the roof, following exactly the style of the New Balance 327 sneakers.

Who will be the happy winner of the raffle to win a Nissan Kicks 327? In any case, there are also other prizes, including New Balance 327 shoes, laces and other decorations for the shoes.