The ability of a good digital marketing strategy is largely based on the opportunity that a brand finds to plan well the execution it carries out of the various actions aimed at generating traffic to a website and achieving greater performance in digital campaigns. .
There is an interesting projection conducted by Smart Insights through which the interest of brands in achieving commercial results is defined by the hand of digital, a tremendously important channel in communication with the consumer.
From this perspective, an element of tremendous value against which to take advantage of the challenges that are patented in the market is posed by the Online Diploma in SEO and SEM offered by the School of Marketing, where you will find a complete course with which you will form a vision of what it is necessary to know to achieve a successful strategy in web positioning with which you can bring more clients to your business.
With this Diploma you will learn to:
Identify the factors that influence an SEO strategy.
Define and execute a web positioning strategy for your business or brand.
Master the most innovative techniques and tools that an SEO expert uses.
Efficiently optimize digital campaigns to get the best performance from your advertising budget.
Implement the use of tools to boost your positioning strategy.