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In studies such as one conducted by frankwatching the benefits of advertizing in marketing for a brand.
These exercises help us understand what is relevant in marketing, at the moment of being demanded by clients in the industry and the opportunity for those who undertake in the offer of marketing services.
talk about skills of marketing currently in demand allows us to understand in which areas there is an opportunity for entrepreneurship.
A insight shared by Upwork revealed the skills or series of skills who help in marketing to gain clients and generate up to two thousand 300 pesos per hour.
The disclosure is part of the trends that have been revealed today, where brands need specialists to help them land with the help of marketing, objectives focused on achieving sales and taking advantage of fundamental digital channels, such as the use of email electronic.
This has been essential to understand the potential that the digital scheme has today and the capacity that there is to be able to meet the consumer on this path.
A very valuable marketing skill
A skills of marketing tremendously valuable was revealed in this platform of offer of freelancers, thus realizing how important digital talent management becomes. Depending on the platform, specializations in social media marketing, email marketing, SEO and lead generation are the skills most in demand by those who hire freelancers, getting to pay up to 125 dollars or two thousand 300 pesos per hour, at least in the United States.
“Businesses want to meet customers where they are, and that is often online (so digital marketing skills) are going to be highly sought after,” he explained. Margaret Lilanivice president of talent solutions at the platform in Upwork to CNBC.
The optimization of SEO and working on search engines is no longer just focused on Google, which for years was consolidated in space to be seen. Now, this commitment to SEO has been extended to social networks, since these platforms have become very important search engines for brands.
If we see the detail, the own Googlein the voice of Prabhakar Raghavanathe company manager acknowledged that 40 percent of Generation Z uses TikTok either instagram to search for content.
Along with this discovery of what matters in marketing is an interesting study of frankwatchingwhere it is revealed what benefits there are in resorting to social media marketing and that will help you to focus your offer as freelancersas well as the specialization that you carry out, to respond to the average demand that exists for these services.
According to him study of frankwatching85 percent of the brands seek to increase their brand presence, 75 percent use these strategies to increase web traffic to their digital domains and 57 percent do so to improve their sales.
In areas like the B2Bwas found thanks to a study called “2022 Demand Generation Benchmark Survey”which points to 35 percent, of those who resorted to these strategies, found their greatest interest in digital experiences when taking out their portfolio to invest.
There is no doubt that this scenario helps us to understand the labor market today and how important it becomes to develop a profile of freelancer with the capacity to meet digital demand.
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