- Index hide1 Inside of the “Retail loyalty and the consumer” It was discovered how much the emotional connection between a consumer and a brand influences consumption.2 In the “Rencontres et cadeaux : quelle es la place d’internet?” it was found which were the emotionally motivated reactions to the purchase of products.3 While one tiktoker She said that she bought everything she couldn’t as a child in a supermarket, in an Oxxo store a man gave his nephew a minute of shopping in the store.
Inside of the “Retail loyalty and the consumer” It was discovered how much the emotional connection between a consumer and a brand influences consumption.
In the “Rencontres et cadeaux : quelle es la place d’internet?” it was found which were the emotionally motivated reactions to the purchase of products.
While one tiktoker She said that she bought everything she couldn’t as a child in a supermarket, in an Oxxo store a man gave his nephew a minute of shopping in the store.
A tiktoker showed what can be to buy so she calledtherapy”when going to a super and fill the cart with products like a Grisi children’s shampoo or one frozen bicycle
Purchases motivated by emotional aspects are one of the many activities that have been documented on social networks, where even knowing what a child can choose during a minute of shopping inside an Oxxo gives us a very important reading of the consumption led by consumers. feelings.
Within of the study “Rencontres et cadeaux : quelle es la place d’internet?” He found three important behaviors that the consumer has when an emotion motivates a purchase.
Those who first investigate their purchase before acquiring it added 39 percent who always said to do it, followed by a 42 percent of people, who said they make the purchase immediately in a store and a 53 percent of people who buy their product on the internet, which means that the accessibility of electronic commerce facilitates purchases at the moment that emotional need arises in the consumer.
Shop by therapy
Denise Joy went to a Walmart where she justified carrying out a therapy for her inner child, because she would buy products that she had wanted as a child and could not acquire at the time.
@denissealegriac It works as therapy, I highly recommend it 👏🏻 #larrylegria #innerchild #therapy ♬ Aesthetic – Tollan Kim
Also a user of TikTok added more than six million reproductions on said social network, by showing their chosen products that began with a package of mini lollipops magnum with almonds, 122 pesos; a cereal box Lucky Charmsin 68 pesos; a shampoo Grisi Kids, 58 pesos; a gel for girls Xtreme, 19 pesos; a couple of toothbrushes Barbie, 55 pesos; a children’s toothpaste, 35 pesos; a stick with bubble soap 25 pesos; a game of tables Operando, of 549 pesos; a doll Polly Pocket, 164 weightyes; a vinyl ball, 39 pesos; a laboratory of sweet experiments, 499 pesos and a bicycle Frozen of 2 thousand pesos.
The total of the products chosen by the tiktoker was three thousand 633 pesos approximately and although at the end of his video he recreates a scene where he holds his mother’s leg, he implies that it was a selection of products that he made to create content and he was right for the millionaire number of reproductions that he reached.
Although it could be a false video, the products chosen and the total amount of these give us an idea of the interest generated at the point of sale, making purchases motivated by emotions, as happened with a network user, when he showed what his underage nephew, when he gave away a minute of shopping at the Oxxo.
All the products selected by the minor and the argument he gives when taking them, document the behavior of small consumers and the sales opportunity that is before them, in segments such as convenience stores.