In a 2022 where inflation is dedicated to screw up the pocket of the average Spaniardit seems clear that getting on the bandwagon —not the shopping bandwagon— of promising more competitive prices and savings is a good marketing strategy.
So much so that now Carrefour, who He has been testing a supermarket model for a decade low cost that does not mean stumbling into your own business, it is promoting the appearance of a new brand at a national level: Supeco.
Opened for the first time in Seville in 2012, the company retail French sells its strategy with three premises such as SuperEconómico, SuperVariedad and SuperFrescos. Namely, You don’t know if you’re going to go shopping or if you’re going to be watching a Marvel movie with so much ‘super’.
What we do know is that there are already 51 establishments that Supeco has opened in this decade in our country, expanding practically throughout all the autonomous communities (although they are not yet in all), since their presence at the moment is only in Andalusia, Cantabria, Castilla-La Mancha, Castilla y León, Catalonia, Ceuta, Extremadura, Galicia, Madrid and the Valencian Community. Therefore, communities such as Asturias, the Basque Country, Aragon, La Rioja, Murcia, as well as the two archipelagos and the autonomous city of Melilla will not yet succumb to the charms of Supeco.
The obvious question is: How does Supeco want you to save up to 10% to get the cheapest shopping basket in Spain? Well, with a trick or technique that is not modern, but that undoubtedly works to reduce costs, explaining on its own website that it is achieved by having simpler furniture or integrating the warehouse into the store.
In any case, this subsidiary of Carrefour assures “it will not give up offering a wide assortment with the main leading brands”. As we see, The French company’s intentions are not to abuse private label and Supeco shelves from second brands, but to maintain the target that has made them popular.
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With a particularly notable presence in Andalusia (24 of the 51 centers are in Andalusian towns), especially in the bay of Cádiz and on the Costa del Sol, Supeco intends to pick up the retail pulse with a price magnet that, however, does not fall into neglect. Behind, of course, they have a group strong enough to hold their own.
Images | supeco
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