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Steve Jobs is one of the key personalities in the technology market, with highly recognized influence in the market.
starbucks has become a powerful brand of fast food.
the bet of Manzana through physical points of sale, it has become a benchmark for how valuable the market is.
A chain of coffee shops starbucks was the idea of Steve Jobs with which he left testimony of the faith that the man had in the retail and how he always conceived Manzana as a brand triggered by physical points of sale, which have become a benchmark in the market today.
Studies as “Consumer trends 2: coffee shop business section” they account for the reasons why the consumer visits a coffee shop and the majority, that is, 17 percent, said it was because of the location; 14 percent for quality and flavor; while four percent said that the Internet connection and electrical source.
apple coffee
Steve Jobs He came to design a cafeteria type “starbucks” and the model of the store, which was going to bear the name of Apple Café, is an interesting testimony of how important the physical point of sale has been for big businessmen.
#NotiMac In 1996, Apple planned a futuristic version of the Starbucks chain designed by Steve Jobs himself. https://t.co/nmqbA2p1Fa pic.twitter.com/nV9YYLwbb8
— Sell Your Mac (@VendeTuMac) February 4, 2023
The incident dates back to 1996, when Manzana presented its cybercafé plan, let us remember that at that time, the connection to the Internet through devices and with the help of the Internet was a guideline to take advantage of famous places to have a web connection, this long before mobility with devices such as the smartphone became exploded worldwide.
The story is an important antecedent of what has gone viral these days and how valuable it continues to be for the consumer to understand what elements help them consolidate better tasks before the market.
We cannot forget that major activities have been imposed on the consumer from the point of sale, which has become a key resource, which is the interaction through physical spaces, which in the initial project was expected that cities such as Sydney, Tokyo , New York, Paris and London hosted these stores, however, it did not happen.
The project contemplated including high-speed internet browsing, games and the possibility of designing web pages with access to a food menu with which you could eat what you were working on.
Inside the stores, they had thought about the possibility of installing huge screens that would project content on demand, creating in this whole scenario an interesting background of how important the premises have become.
Undoubtedly, with this background, there are references that have become very important in how entertainment, through the services offered by a brand, manage to establish itself in the market.
Let’s not forget that this has been a pattern ever since resources increasingly focused on premises have been designed on the market as a meeting point between brands and consumers.
Returning to this idea of what brands offer in stores, services related to their brands, let’s not forget important precedents, such as those that have to do with the incursions of luxury brands in the food segment.
Tiffany and Co.before all the controversy that has caused the design of the sneakers that he launched in collaboration with Nike, was the topic of conversation for the opening of a cafeteria with characteristic elements of its brand. From tableware made by the expensive jewelry firm, to food inspired by its iconic blue color and food that has become a benchmark for the brand. All this in his famous store on Fifth Avenue in New York, United States.
