In times of inflation, good prices are a great advertising claim, as are the flat consumption rates. Well then, Madrid has added a supermarket to its offer where almost everything costs only two euros.
This is the Dutch brand Action, which has chosen Alcalá de Henares to expand its expansion through Spain. Although it has just arrived in the capital, it already has other establishments in our country.
Specifically, it is found in the catalan cities from Terrassa, Sabadell, Vilafranca del Penedès, L’Hospitalet, Tarragona, Girona and Figueres. Also in Sagunto, Vila-real and San Vicente del Raspeig in Valencia, as well as in Alcantarilla in Murcia.
Together it has more than 2,300 stores in 11 countries that employs 80,000 people. These countries include the Netherlands, Belgium, Germany, Luxembourg, France, Poland, the Czech Republic, Austria, Italy, Spain and Slovakia.
In its new store in Madrid there are products in 14 different categories, including options for cleaning the home and specifically the kitchen, crockery, pots, pans and crafts.
The company guarantees a minimum of 1,500 products at less than one euro. Besides, two thirds of the assortment is constantly changing and every week incorporates about 150 products.
a gigantic bazaar
In networks, there have been several influencers who have entered this great bazaar, such as @madrid_secreto, who describes in a video that it is a “gigantic” space for more than a thousand square meters.
@madrid_secreto A supermarket where almost everything is €2. 👀💰#greenscreen #supermercadobarato #alcalá #madridsecreto A supermarket opens in Madrid where almost everything costs 2 euros It’s called Action, it’s gigantic (more than a thousand square meters) and has everything from toys to food products. It is located in Alcalá de Henares and the reception has been tremendous.
♬ Miss You – Oliver Tree & Robin Schulz
According to this tiktoker in this space “everything” is sold, from toys to food products. “The reception is being tremendous,” they say.
Among the users there are those who emphasize that it is “a marvel” and others who point out that although “it’s not crazy, it’s fine.” “Everything is beautiful and cheap,” adds another.
Like a “Chinese store”
In his channel of offers, tricks and bargains @Evamarr, with more than 65,000 followers, he analyzes if it is worth it with a video that accumulates 86,000 views: “There were millions of people and the parking lots were extremely uncomfortable,” he says.
@evamarr Today, we visit the supermarket where almost everything costs €2. Is it worth it? has been? #action #supermercado #supermercadoaction #rebajas #ofertas #chollo #chollazos #tiendasmadrid #Madrid #España
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Besides, he describes how the shelves were almost empty and that, in reality, almost nothing cost two euros. “Actually, it seemed a normal chinese store”, clarifies the user.
She describes that among the little that was left on the shelves, you could see electronics, household products, boxes, toys, things for children to paint, and even paintings, with the shelves with little product.
Some prices were good, but they were not “scandalous” nor is it a place that you would go to buy. “Not worth it. There are things that are cute, but they are not worth it”.
Baroni Home Set of 18 Porcelain and Stoneware Plates, Dinnerware for 6 People, Complete Set, Fantasy Colors
Among users, some say that from this range of products there are better options such as Tedi or Pepco. Another points out that it is worth it “if you have it close to home”, and defends that it has some things in its assortment that are very good, especially the handcrafts.
Photos | Action.
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