A good customer experience is crucial to the success of a business. One of the ways to guarantee consumer satisfaction is to integrate various services in the same place. Maybe that’s why the call came ‘oxxofitness’a branch that has its own gym with equipment to exercise for free, while you go to the store.
The corporative FEMSA, owner of the franchise, published a video on their social networks in which they show off their first Oxxo with an integrated gym in Mexico. The clip went viral and sparked a positive response from netizens in general. They commented that they find the concept “ingenious”, since you can go out and buy a product and exercise right there.
“Right now I’m coming to the Oxxo to exercise,” reads the clip. “Have you seen a @tiendasoxxo like this? Meet the first OXXO Social Value store in Mexico!” FEMSA wrote in the post shared from her Instagram account.
In the recording they show that this particular branch is also eco friendly Y pet-friendly. In addition to the equipment for physical activities, the Oxxo fitness recreational area has garbage containers for recycling, bicycle parking, green areas and even an urban garden. It also has a blackboard to place announcements and an area to leave your pet in a safe place.
Where is it the Oxxo fitness?
In the video, FEMSA points out that its peculiar location is in the city of Guadalajara, Jalisco. However, they did not specify in which area it is located or the exact address.
For now, this is the only Oxxo fitness in Mexico. Apparently, it could be a pilot test to gauge consumer response to the concept. If it is a success, the company could consider expanding it to other cities, and even make it its new bet for a market of consumers increasingly interested in well-being and sustainability.
One of the distinctive characteristics of these stores is to provide a more complete customer experience. In addition to the variety of products they offer, it has complementary services such as bank deposits and collection of remittances, as well as the option to pay telephone, internet, electricity and other service bills right there.
This is not the first Oxxo store with innovative features to attract consumers. There is a themed branch in Tulum, Quintana Roo, which is built next to a cenote and has a spectacular view.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.