Times have changed a lot in the last 30 years. Sega and Nintendo disputed the leadership of the industry and Sony did not even appear as a contender in the battle. Therefore, if we look back, we will see that not only the advertising campaigns are not the same.
Thanks to a video rescued from December 1992, we can see what the daily routine of Nintendo in the United Kingdom was like during that year. Machines hadn’t completely replaced human hands, and dozens of workers package SNES at the assembly plant.
December 1992 – UK: Packaging Super Nintendo Street Fighter II PAL system bundles on the assembly line. I assume this is happening at a Bandai UK warehouse, Nintendo’s distribution partner at the time. Nintendo gameplay counselors are also shown. Via ITN: https://t.co/HeyuYzq4OZ pic.twitter.com/Uu4XLVZJAd
— John Andersen (@JohnAndersen21) June 22, 2022
December 1992 – United Kingdom: Packaging of Super Nintendo packs with Street Fighter II PAL on the assembly line. I assume this is happening at a Bandai warehouse in the UK, Nintendo’s distribution partner at the time. Nintendo gameplay advisors are also shown.
And it is that as the curator John Andersen explains, it is very possible that these images correspond to the Bandai facilities in the country. The company was official nintendo distributor at the time, so the Brain of the Beast packs came out like hot cakes along with Street Fighter II.
Not only that, but the fight title flooded the offices. The customer support department wasted no time taking calls and playing their games while solving gameplay issues.
It is not the first time we see how they worked in the Big N during the 90s. A video lost in time also showed us why we would have liked to work at Nintendo of America in 1990.