The sex shop The proportion of women who intend to buy a toy increased from 30% to 38%. “Being talking about sexual well-being so openly is helping to break taboos, in addition to the new generations come with a much more open chip to experiment“, Add.
Although the company has an innovation process that has allowed it to develop some toys, it has also they take some devices that already exist in the market and change the materials and colors to stay in line with those already selling on your page. For example, Mambo, a best-selling clitoral sucker, is based on an existing device, with only nozzles and an intensity modulator added as part of this customization process.
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In Mexico, there are only 481 registered sex shop in the National Statistical Directory of Economic Units (Denue), although it is possible that there are more of these placesin addition to the stores that are added through digital platforms.
Although women like to see the products, e-commerce opened a big door for the sale of erotic toys, driven by discreet shipmentsand in some cases, by the categorization of purchases in the account statements of the cards with which the payment is made.
meibi, one sex shop digital company in León, Guanajuato, has managed to take advantage of this momentum. Moni Martinez, director of marketing of the company, comments that, since 2020, sales of sex toys among Mexican women have increased 50% each year, according to company data.
Although they do not have a physical store, this brand has devised a way to physically connect with users through tuppersex, a dynamic in which, through presentations of erotic toys with a catalog to a group of women, they can see, touch and dispel their doubts directly with the sellers. Sales at these events are equal to 35% of a day’s earnings in the online store.
Although openness regarding women’s sexuality has grown, the challenge for Meibi and the rest of the erotic toy stores is to communicate experiences with toys so that users have no doubts of sizes or sounds, and encourage purchases through sex education, always advised by sexologists and experts on the subject.
“Communication and content (on social networks), not only educational, is what is raising the market. This helps to break down prejudices and taboos and is fundamental, because the brain is the first sexual organ to be eroticized”, shares the directive.
Among the toys that help stimulate erogenous zones, the ones that are most bought on digital platforms are clitoral suckers either vibrators for internal stimulation. In Meibi, the most purchased product is Janis, a rabbit vibrator, but it is not the only thing. Managers agree that women opt for other types of sex toys to use in certain areas of the body, with a relevant growth in those used in pairs and that have some type of technology.
In analyzing sex toy trends, Grand View Research finds that the popularity of the devices is worldwide, and with few restrictions on manufacturers regarding materials, it is now possible to have toys such as bluetooth or automated vibrators to enhance the sexual experience. .
“One of the growing trends in the sex toy industry is technology adoption. Virtual devices, remotely connected devices, robots, immersive entertainment and augmented reality are factors that are expected to change the market landscape in the coming years”, says the analysis.