Have you ever wondered what would happen if it disappeared Youtube? It’s a tough question, isn’t it? And although we don’t have a concrete answer, a TalkShoppe study revealed that YouTube would be the free video platform that Mexicans would miss the most if it ceased to exist.
The video platform that Google bought in 2006 for $ 1.65 billion was one of the most impactful on people’s lives during the COVID-19 pandemic.
In fact, one of the consequences of the pandemic was that the use of televisions connected to the Internet grew, this being the device with the highest increase per use at the time of viewing. Youtube. In fact, Google mentioned that 69% of the Mexicans interviewed said that thanks to YouTube they were able to watch a live event that they would not have been able to attend in person.
YouTube and its unique content
One of the data that attracted attention is that 68% of Mexicans surveyed revealed that they find unique content on YouTube, while 87% assured that they learned something new with a video of the platform.
But if there is something to highlight, it is that 78% mentioned that on YouTube they find high value content, an element that creates a special connection between the platform and the viewer.
Mexicans have made magazine programs a success in YoutubeThese are the contents that have managed to attract the attention of more users in 2021.
Likewise, new generations have sought more sports videos with a reaction from content creators, since between 2020 and 2021 the average number of reproductions of football videos with the word “reacting” increased by 50%.
Google mentioned that 58% of Mexicans affirmed that advertisements and / or sponsored content make them more akin to buying a product.
Last but not least, 25% of content creators surpassed 1 million subscribers.